智媒体时代马克思主义文艺理论大众化传播机制创新研究  

Research on the Innovation of Popularization Communication Mechanism of Marxist Theory of Literature and Art in the Era of Intelligent Media

作　　者：黄敏佳 HUANG Min-jia(School of Marxism,Xiangtan University,Xiangtan,Hunan 411105,China)

机构地区：[1]湘潭大学马克思主义学院,湖南湘潭411105

出　　处：《湘潭大学学报（哲学社会科学版）》2023年第1期127-132,共6页Journal of Xiangtan University:Philosophy And Social Sciences

基　　金：湖南省教育科学“十四五”规划课题“‘学党史’融入声乐课的‘课程思政’研究”(XJK21BTW005);国家社会科学基金高校思政课研究专项“人工智能驱动的高校思政课教学模式创新研究”(20VSZ041)。

摘　　要：当前已经进入“万物皆媒、智能传播”的智媒体时代,马克思主义文艺理论“化大众”的传统传播机制难以适应新媒体、人工智能和元宇宙平台的智媒体大众化传播趋势。亟待创新马克思主义文艺理论大众化传播机制,包括“大众平权式”传播主体机制,马克思主义文艺观引导智媒体发展的传播目标机制,以及与时俱进的传播实现途径机制。通过立足新时代的文艺活动更新传播内容,以通俗易懂的语言和喜闻乐见的形式传递给人民大众,构建“二元一体”的智媒体传播权力体系,提前布局场景化沉浸式传播途径等机制创新策略,能够推动马克思主义文艺理论的大众化传播进程。At present,we have entered the intelligent media era of"all things being media and intelligent communication".The traditional communication mechanism of Marxist literary theory of"popularizing the masses"finds it difficult to adapt to the popularization trend of intelligent media on the platform of new media,artificial intelligence and meta-universe.It is urgent to innovate the popularization communication mechanism of Marxist literary and art theory,including the"mass equal rights type"communication subject mechanism,the communication target mechanism of Marxist literary and art view guiding the development of intellectual media,and the communication realization mechanism of advancing with the times.By keeping a foothold on the updated communication contents in the new era,transmitting them to the broad masses of the people in plain language and popular form,building a"binary"wisdom media communication power system,and laying out beforehand the scene immersive transmission mechanism such as innovation strategy,we can promote the popularization of Marxist theory of literature and art communication process.

关 键 词：智媒体 马克思主义文艺理论 马克思主义大众化 传播机制 

分 类 号：A84[哲学宗教—马克思主义哲学]