How a budget brand rose to become China’s biggest milk tea franchise  

蜜雪冰城为什么这么惹人爱?

作　　者：SAM DAVIES YUKAI PENG 

机构地区：[1]不详

出　　处：《The World of Chinese》2022年第6期6-8,共3页汉语世界（英文版）

摘　　要：Right now ought to be a Rtough time to sell milk tea in China.Aroundthreeyears into the Covid-19 pandemic,approximately 370,000 food and beverage outlets inthe country have closed,nearly 22 percent of them milk tea shops,according to business news publication Late Post.Yet amid this industry-wide carnage,with consumers tightening their belts androllinglockdowns suppressing street commerce,one budget milk tea brand with garishmarketing,almost no fresh ingredients.

关 键 词：China. BUDGET outlet 

分 类 号：H195.5[语言文字—汉语]