新媒体环境下电视节目制作创新发展路径探究  

Research on Innovative Development Path of TV Program Production under New Media Environment

作　　者：范永强 FAN Yongqiang(Linyi Radio and Television Station,Linyi 276000,China)

机构地区：[1]临沂广播电视台,山东临沂276000

出　　处：《中国有线电视》2022年第12期54-56,共3页China Digital Cable TV

摘　　要：新媒体的快速发展给传统电视节目带来了巨大冲击,导致收视率不断下降。对新媒体给电视节目制作带来的影响进行分析,探讨新媒体环境下传统电视节目制作创新发展路径。如何更好的推动传统电视节目与新媒体的融合,通过节目制作技术和人才的革新,可有效拓宽广播电视新闻节目的创新。The rapid development of new media has brought a huge impact on traditional TV programs, resulting in a continuous decline in ratings. Analyze the impact of new media on TV program production and explore the innovative development path of traditional TV program production under the new media environment. How to better promote the integration of traditional TV programs and new media, through the innovation of program production technology and talents, can effectively expand the innovation of radio and TV news programs.

关 键 词：新媒体 电视节目 创新 

分 类 号：G222.3[文化科学]