红河州少数民族传统体育与旅游融合发展研究  

Research on the Integrated Development of Ethnic Minority Traditional Sports and Tourism in Honghe Region

作　　者：张朋[1] 郑小凤[1] ZHANG Peng;ZHENG Xiao-feng(College of Sports,Hong-he University,Mengzi 661199,Yunnan,China)

机构地区：[1]红河学院体育学院,云南蒙自661199

出　　处：《红河学院学报》2023年第1期115-120,共6页Journal of Honghe University

基　　金：云南省教育厅基金项目:红河州少数民族传统体育与旅游融合发展策略研究(2019J0639)。

摘　　要：为实现红河州资源优势向产业优势转化和发展及其服务新时代红河州经济结构优化转型发展中的决策需要,文章以文献资料法、访谈法、考察法对红河州少数民族传统体育与旅游融合发展进行研究。认为红河州少数民族传统体育与旅游融合发展,有利于少数民族传统体育的持续健康发展、有利于红河州实现“云南旅游新方向”的发展目标、有利于新时代红河州产业高质量发展,并在分析红河州少数民族传统体育与旅游业发展的基础上,提出红河州少数民族传统体育与旅游融合发展策略:政府策略——优化公共服务和有效市场监管,市场策略——产品创新、税收优惠、业务奖励,社会引导策略——做好少数民族文化认同和少数民族村落文化推介工作。In order to realize the transformation from resource advantage to industrial advantage and serve the decision-making needs in the transformation and development of economic structure optimization in Honghe region in the new era, this paper studies the integrated development of Minority Traditional Sports and tourism in Honghe region by means of literature, interview and investigation. The research shows that the integrated development of Minority Traditional Sports and tourism in Honghe Prefecture is conducive to the sustainable and healthy development of minority traditional sports, the realization of the development goal of “new direction of Yunnan tourism” in Honghe region, and the high-quality development of Honghe region’s industry in the new era. Based on the brief analysis of the development status of Minority Traditional Sports and tourism in Honghe region, this paper puts forward the integrated development strategy of Minority Traditional Sports and tourism in Honghe region: government strategy-optimizing public services and effective market supervision;Market strategy-product innovation, tax incentives, business incentives;Social guidance strategy-do a good job in the cultural identity of ethnic minorities and the cultural publicity of ethnic minority villages.

关 键 词：少数民族传统体育 旅游 融合发展 

分 类 号：G80-05[文化科学—运动人体科学]