探索评价红色旅游政策措施效果的新视角  

Exploration of a New Perspective of the Evaluation on Red Tourism Policy Effects

作　　者：周尚意 段明远 潘周 江道敏 ZHOU Shangyi;DUAN Mingyuan;PAN Zhou;JIANG Daomin(Faculty of Geographical Science,Beijing Normal University,Beijing 100875,China)

机构地区：[1]北京师范大学地理科学学部,北京100875

出　　处：《开发研究》2022年第4期63-72,共10页Research On Development

基　　金：国家社会科学基金重大项目“革命老区红色文化+旅游融合发展”(21&ZD179)。

摘　　要：以往评价政府支持旅游业的政策效果有两类方法:其一是以旅游业收入增加与否作为评判依据;其二是以游客满意度来评价。将提高区域经济效率作为评价依据,探索第三类评价方法十分必要。首先,对比了中外政府促进旅游途径的异同;其次,梳理了自2004年以来,中央和地方政府为促进红色旅游所推出的政策和措施。鉴于旅游业具有外部性,且不可避免地受到政府干预的影响,从消除外部性,促进市场竞争的角度出发,评价红色旅游政策措施的可能效果。最后,从政府政策受益群体的普遍性、对贫困地区旅游的带动性评价了与红色旅游相关的政府措施的潜在效果。其结论之一是中央和地方的红色旅游政策和措施在一定程度上消除了红色旅游的外部性,提升了旅游市场公平竞争性;结论之二是红色旅游的效益覆盖面比较广,超出了旅游业自身;结论之三是红色旅游业在空间上既增强了其他优质旅游资源区的丰富度,也覆盖了部分优质旅游资源的空白区。Most of the scholars used two methods to evaluate the effect of government policies on supporting tourism.One was based on whether the tourism revenue increased;the other was based on tourist satisfaction.And this paper explores the third evaluation method,which is in view of how it improves the regional economic efficiency.Firstly,this study compares the similarities and differences in promoting tourism way by Chinese and foreign governments;secondly,it sorts out the policies and measures introduced by the central and local governments for fostering red tourism since 2004.Given the fact that tourism has externalities and is inevitably affected by government intervention,this paper aims to eliminate externalities and promote market competition to improve tourism efficiency which evaluates the effect of the policies and measures on red tourism.Finally,this study evaluates the potential effects of government measures related to red tourism regarding the prevalence of benefit groups from government policy and the driving force of tourism in poor areas.One of its conclusions is that the central and local policies and measures have eliminated the externalities of red tourism to a certain extent and improved the fair competition in the tourism market.The second conclusion is that the benefits of red tourism are more comprehensive than the tourism industry itself.The third one is that red tourism enhances the richness of other high-quality tourism resource areas in space and covers some blank areas of high-quality tourism resources.

关 键 词：红色旅游 政府措施 政策效果 

分 类 号：G122[文化科学] F592[经济管理—旅游管理]