数字经济视角下传媒虚拟产业集群构建研究  

Research on the Construction of Media Virtual Industry Clusters from the Perspective of Digital Economy

作　　者：孔令博文 KONG Lingbowen

机构地区：[1]南京大学新闻传播学院

出　　处：《传媒经济与管理研究》2022年第2期44-61,共18页Media Economics and Management Research

摘　　要：数字经济已成为传媒产业繁荣发展的关键增量,对于推动传媒产业集群的虚拟转型,创建数据化、平台化和模块化的运作模式发挥着重要的作用。本文首先围绕传媒虚拟产业集群的相关概念进行文献综述,从“影响力经济”和“媒介化理论”入手剖析传媒虚拟产业集群出现背后所蕴含的理论内涵和形成依据。而后通过对逻辑起点、逻辑基石和逻辑主线三部分的论述,阐明数字经济和传媒虚拟产业集群两者之间紧密相连的内在逻辑,最后从实际操作层面提出传媒虚拟产业集群的构建路径。The digital economy has become a key increment to the prosperity of the media industry,and plays an important role in promoting the virtual transformation of media industry clusters and creating a data-based,platform-based and modular operation mode.This paper firstly conducts a literature review on the concept of media virtual industry clusters,and analyses the theoretical connotation and formation basis behind the emergence of media virtual industry clusters,starting from the“influence economy”and“mediaization theory”.Through the discussion of the logical starting point,the logical cornerstone and the logical main line,the inner law of the digital economy and the media virtual industry cluster is clarified,and the core problem of this paper is finally solved,that is,to propose the construction path of the media virtual industry cluster from the practical level.

关 键 词：数字经济 传媒虚拟产业集群 构建路径 

分 类 号：G20[文化科学—传播学]