元宇宙时代城市文化产业的新跨越  

The New Leaps of Urban Cultural Industries in the Metaverse Age

作　　者：花建[1] 田野 Hua Jian;Tian Ye

机构地区：[1]上海社会科学院文化产业研究中心,上海200235 [2]上海交通大学媒体与传播学院,上海201100

出　　处：《南京社会科学》2022年第11期154-162,共9页Nanjing Journal of Social Sciences

基　　金：国家社科基金艺术学重大项目“习近平总书记关于文化建设重要论述研究”(18ZD01);浙江音乐学院实验室及科学研究平台开放基金资助项目“数字化背景下的中外文化产业发展与趋势研究”(ZY2022A01)的阶段性成果。

摘　　要：在元宇宙时代,城市文化产业将实现新的跨越。文化产业IP的开发正在突破线性思维的传统模式,进入虚拟现实、虚实交融、AI与人类智能共创、非人类中心的多维世界等四大象限。城市文化产业的新业态建设基于头部平台和创新生态相结合的架构,以分布式组织的治理体系吸引了多元主体共创与共享。文化产业的新场景开发,形成了平台型场景、功能型场景、体验型场景等多种模式,促进了新技术的应用和新消费的升级。中国要壮大元宇宙背景下城市文化产业的优势,应发挥有效市场和有为政府的双重动力,迈向规范、有序、可持续发展的新阶段。In the metaverse age, the urban cultural industries will embrace new leaps. The development of cultural IP is looking beyond the traditional linear thinking and entering the four quadrants of cultural IP development, namely, virtual reality, the integration of virtuality and reality, the co-creation of AI and human intelligence, and the multi-dimensional world of non-anthropocentrism. Based on the framework of the combination between leading platforms and innovation ecology, the new business formats of urban cultural industries have attracted the co-creation and sharing among plural subjects with the governance system of distributed organizations. The development of new scenarios in cultural industries has formed a variety of models such as platform scenarios, functional scenarios, and experiential scenarios, accelerating the application of new technologies and the upgrading of new consumption. To strengthen the advantages of urban cultural industries in the context of metaverse, it is necessary to give full play to the dual power of an effective market and a promising government, moving towards the standardized, orderly and sustainable development.

关 键 词：元宇宙 城市文化产业 IP开发 新型集群 应用场景 

分 类 号：G124[文化科学]