基于信息可视化探析包装设计的信息转译与视觉表达  

Information Translation and Visual Expression of Packaging Design based on Information Visualization

作　　者：王柯颖 刘东霞 Wang Keying;Liu Dongxia(College of Arts,Taiyuan University of Technology,Jinzhong 030600,China)

机构地区：[1]太原理工大学艺术学院,山西晋中030600

出　　处：《艺术与设计（理论版）》2022年第12期57-59,共3页Art and Design

摘　　要：“读图时代”下视觉化的信息图形在包装设计中享有独特价值,已然成为阐释产品功能与文化价值的重要媒介。探讨包装设计中信息识别的有效方式对推进塑造品牌形象、触发受众购买机制、构建企业与受众良性的沟通空间具有一定意义。文章立足消费者审视包装设计的发展,基于受众需求探求包装设计信息可视化目标,分析信息可视化在包装设计中的应用体现,并从信息转译与视觉表达视角结合案例提出包装设计中信息图形视觉呈现的设计原则。In the era of "picture reading", visual information graphics enjoy unique value in packaging design, and have become an important medium to explain product functions and cultural values. To explore the effective way of information identification in packaging design is of certain significance to promote the shaping of brand image, trigger the audience purchase mechanism, and build a benign communication space between enterprises and audiences. Based on The Development of consumer review of packaging design, This paper explores the target of information visualization in packaging design based on the needs of the audience, analyzes the application of information visualization in packaging design, and puts forward the design principles of visual presentation of information graphics in packaging design from the perspectives of information translation and visual expression combined with cases.

关 键 词：信息可视化 包装设计 信息转译 视觉表达 

分 类 号：TB482[一般工业技术—包装工程]