全媒体时代下文化遗产类图书装帧设计的策略研究  

A Strategy Study on the Binding Design of Cultural Heritage Books in the All-media Era

作　　者：刘江涛[1] 刘宇[1] Liu Jiangtao;Liu Yu(Tianjin University of Technology,Tianjin 300384,China)

机构地区：[1]天津理工大学,天津300384

出　　处：《艺术与设计（理论版）》2023年第1期45-48,共4页Art and Design

摘　　要：文化遗产类图书成为2021年《出版物发行业“十四五”时期发展专项规划》中重要支持的主题图书,全媒体时代下对图书装帧设计提出新的要求。文章从融媒体推广、全媒体传播和跨媒体出版这三个方面进行分析,基于文化遗产类图书装帧设计中书籍形态设计的效应性、视觉信息设计的主观性和版面编排设计的简化性问题,试提出增加数字化书籍形态模型、设置本土化视觉信息组件和重视差异化版面功能形式的三项策略,可指导实施降本增效的适配设计、精确认读的标准应用、纸媒审美的复刻传承这三个关键路径,预期达到最优化推广、最佳化传播和最深化阅读的策略目标。创新策略与实施路径促进珍贵的出版资源转化成图书流量,助力讲好中国故事、引导文化传承,从而实现文化自信。Cultural heritage books have become important theme books supported in the Special Plan for the Development of the Publication Industry in the 14th Five-Year Plan Period in 2021,and new requirements for book binding design are put forward in the all-media era.From the three aspects of media promotion,all-media communication and cross-media publishing,the study found that the effectiveness of book form design,the subjectivity of visual information design and the simplification of layout design in the binding design of cultural heritage books,and tried to propose three strategies of increasing the digital book form model,setting up localized visual information components and attaching importance to the functional form of differentiated layout,which can guide the implementation of the three key paths of adaptive design for cost reduction and efficiency increase,standard application of fine confirmation reading,and reproduction and inheritance of paper media aesthetics.It is expected to achieve the strategic goals of optimizing promotion,optimizing communication and deepening reading.Innovative strategies and implementation paths promote the transformation of precious publishing resources into book traffic,help tell Chinese stories well,guide cultural inheritance,and thus implement cultural self-confidence.

关 键 词：文化遗产类图书 装帧设计 全媒体时代 书籍形态模型 视觉信息组件 版面功能形式 

分 类 号：G23[文化科学]