店铺中的影像展示研究--空间体验为中心的现状与发展  

Research on Store Image Display: Current Situation and Development of Taking Space Experience as the Center

作　　者：钟毅 Zhong Yi(Musashino Art University,Tokyo 187-8505,Japan)

机构地区：[1]日本武藏野美术大学,日本东京187-8505

出　　处：《艺术与设计（理论版）》2023年第1期93-96,共4页Art and Design

基　　金：中国国家留学基金资助。

摘　　要：以影像为主要表现手段的展示可以根据空间和主题的需要,变化画面内容播放的速度和空间尺寸,在定期更新的店铺展陈中有着适应性强、表现灵活度高的优势。加之当下CG技术的高速发展,利用计算机模拟现实世界乃至描绘幻想世界都已变得可能。利用影像技术,无视真实世界的物理定律,可以在店铺中创造出现实世界中无法达到的空间体验。经过调研发现,店铺中播放影像的案例不在少数,但是绝大多数的店铺在设计时并未将影像作为空间体验的一部分进行考量,仅仅是在显示屏上播放了广告片。为了发挥影像表现的优势,增加店内体验,关于店铺中影像与空间的结合方式的研究是不可或缺的。As the main means of presentation,image can be changed according to the needs of space and theme of the picture content broadcast speed and space size,which has the advantages of strong adaptability and high performance flexibility in regularly updated store displays.At present,with the rapid development of CG technology,it has become possible to simulate the real world and even depict the fantasy world by computer.Using video technology to ignore the physical laws,it can create a ultra spatial experience in the store against the real world.After investigation,it is found that there are many cases in which stores display images.However,the vast majority of stores do not consider images as a part of the spatial experience in the design,but only depicting advertisements on the display screen.Therefore,the study of the combination of store image and space is indispensable to give play to the advantages of image representation and increase the in-store experience.

关 键 词：店铺设计 影像 体验 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]