红色旅游文创产品开发形式新型化策略构建研究  

Research on the Strategy Construction of the New Development Form of Red Tourism Cultural and Creative Products

作　　者：王亦敏[1] 雷珂 Wang Yimin;Lei Ke(Tianjin University of Technology,Tianjin 300384,China)

机构地区：[1]天津理工大学,天津300384

出　　处：《艺术与设计（理论版）》2023年第1期115-117,共3页Art and Design

基　　金：项目编号:2021160016,首批新文科研究与改革实践项目:理工特色设计学类专业新文科建设的研究与实践,天津理工大学。

摘　　要：在新时代文旅演变发展的背景下,“红旅热”的兴起带动了各地红色旅游文创产品的衍生与创新。文章通过剖析红色旅游文创产品开发所具备的条件,利用新型化的形式深度挖掘红色旅游文化受众与消费需求的定位方向,进行方法探究,从而推动红色旅游文创产品的开发策略构建,使红色文创的文化内涵和品牌创建深入人心,为红色旅游文创产品的振兴和发展开创新局面。Under the background of the evolution and development of cultural tourism in the new era,the rise of"Red tourism fever"has driven the derivation and innovation of cultural and creative products of Red tourism in various places.In this paper,through the analysis of Red tourism,and product development of condition,new to make use of the depth of mining in the form of Red tourism culture audience and the positioning of the direction,consumer demand for methods to explore,in order to impel the development of Red tourism culture and product strategy to build,make the Red text and the cultural connotation and brand creation,Create a new situation for the revitalization and development of Red tourism cultural and creative products.

关 键 词：红色旅游 文创产品开发 新型形式 

分 类 号：G05[文化科学] F590.7[经济管理—旅游管理]