全球滑雪旅游市场现状及未来发展趋势  

Current Situation and Future Development Trend of Global Skiing Tourism Market

作　　者：LAURENT VANAT 李宇[2] Laurent VANAT;LI Yu(Laurent Vanat Consulting SARL,Geneva 1224,Switzerland;Institute of Geographic Sciences and Natural Resources Research,Chinese Academy of Sciences,Beijing 100101,China)

机构地区：[1]劳伦特·瓦纳特咨询公司,瑞士日内瓦1224 [2]中国科学院地理科学与资源研究所,北京100101

出　　处：《Journal of Resources and Ecology》2023年第1期207-216,共10页资源与生态学报（英文版）

摘　　要：全球滑雪旅游市场已经处于比较成熟时期。但是目前,许多国家的滑雪场客流量出现停滞不前,发展前景不容乐观。旅游市场的变化使滑雪旅游产业面临新的挑战,20世纪建立的滑雪旅游产业模式已不再适应现在的发展需求。本文基于多种滑雪旅游产业相关报告和行业网站最新数据,对滑雪旅游市场的供需双方统计数据进行比较系统的分析,总结了21世纪以来滑雪旅游业的演变过程,探讨了滑雪旅游产业发展与经济增长之间的关系,揭示滑雪旅游市场的潜在驱动因素,归纳总结了滑雪旅游市场存在的主要问题和面临挑战。研究结果表明,全球滑雪旅游自2000年初就进入了成熟的发展阶段。滑雪旅游参与率与GDP之间存在一定的相关性,并且因不同地域的经济水平和滑雪旅游产业成熟程度而有所差异。尽管受到COVID-19的一定冲击,但全球大部分地区的滑雪旅游产业在2021年呈现出复苏迹象。北京2022年冬奥会的举办为滑雪旅游产业带来新的机遇,有望提高全球滑雪旅游的参与率。然而,不同国家和地区现有的一些滑雪场可能对全球滑雪旅游业发展的未来贡献不大,未来潜在的滑雪旅游市场增长不大并将主要集中在中国。目前滑雪旅游产业发展面临的最大威胁与滑雪旅游市场紧密相关。长期以来婴儿潮一代是滑雪场游客的主要组成部分。滑雪市场面临着滑雪客老龄化问题,普遍存在滑雪文化断层现象。如何满足缺乏滑雪背景文化的新生代客户群的需求是全球所有新建和已有雪场面临的挑战。另外,公共交通可达性、服务质量和运营能力也是滑雪旅游市场亟需关注的提升方向。The global ski tourism market has been in a relatively mature period. However, passenger flows are stagnating in many countries and the growth perspectives are not very appealing. This change of the tourism market troubled the entire ski industry with new challenges, leading to the ski tourism industry model established in the 20th century failing to meet the current development needs. According to multiple data sources, including relevant industry reports and the latest data from internetm, this article based on a variety of these reports and the latest data from website, analyzed the ski tourism market’s both sides of supply and demand, systematically summarized the evolution of ski tourism industry since the 21st century, discussed the process of the ski tourism industry’s development and the economy’s growth, and revealed the relationship between the influencing factors of ski tourism market’s potentials. Meanwhile, the main problems and challenges in the ski market were also summarized. The results showed that global ski tourism had entered a mature stage since the beginning of 2000. Moreover,there was a specific correlation between skiing participation rate and GDP, which varied with the regional economic level and the maturity degree of skiing industry. Despite some impacts from COVID-19, the ski industry in most regions exhibited signs of recovery in 2021. The Winter Olympic Games in China have brought new opportunities to the skiing industry and have been expected to encourage global participation in skiing. However, some existing ski resorts in different countries and regions may not significantly contribute to the future development of global ski tourism, and the potential growth of ski tourism market might be small and mainly concentrated in China. At present,the biggest threat to the ski market is baby boomers having long been the bulk of ski resort visitors. The ski market is faced with this aging problem and the widespread phenomenon of ski culture fault. How to meet the needs of this new g

关 键 词：全球 山地旅游 滑雪旅游 滑雪市场 发展趋势 

分 类 号：F592[经济管理—旅游管理]