跨境电商综合试验区试点政策如何影响电商行业发展  

How does the Cross-border E-commerce Comprehensive Pilot Zone Policy Affect the Development of the E-commerce Industry

作　　者：杨以文 梁启业 李陈华 YANG Yiwen;LIANG Qiye;LI Chenhua(School of Economics,Nanjing Audit University,Nanjing 211815,China)

机构地区：[1]南京审计大学经济学院,江苏南京211815

出　　处：《审计与经济研究》2023年第1期107-115,共9页Journal of Audit & Economics

基　　金：江苏高校哲学社会科学研究重大项目(2022SJZD059);江苏省社科应用研究精品工程重点课题(22SYA-016);南京社会科学研究项目(22YB04);江苏省研究生科研创新计划项目(KYCX21_1840);中国高等教育学会2022年度高等教育科学研究规划课题(22GDSK0408)。

摘　　要：理解政府政策对电商行业发展的作用效果,事关我国电商行业发展以及各级政府的正确决策。通过构建一个基于知识螺旋演化的概念模型,探究跨境电商综合试验区试点政策对电子商务行业发展作用的内在机理,并在此基础之上提出研究假说,然后采用双重差分方法对研究假说进行实证检验,检验结果表明:在剔除其他因素影响的条件下,跨境电商综合试验区试点政策的实施能够促进电商行业发展。进一步研究发现:试点政策对电商行业发展的促进作用存在城市异质性,即地级城市作用最大,其次为副省级城市,再次为省会城市。因此,政府在制定促进电商行业发展的相关政策过程中,应将政策重点放在电商行业发展水平尚待提高的地级城市(除副省级和省会城市之外),试点政策在这些城市的作用效果更大。另外,我国西部地区的政策重点应放在加强电子商务行业发展的配套设施建设,这样才能提高试点政策的作用效果。A deep understanding of the effects of various policies on the development of the e-commerce industry is a matter of whether governments at all levels can make the right decision.By constructing a conceptual model based on the spiral evolution of knowledge,this paper explores the internal mechanism of the effect of the pilot policies of the cross-border e-commerce comprehensive pilot zone on the development of the e-commerce industry,and puts forward a research hypothesis on this basis,namely,the pilot policy has a positive effect on the development of the e-commerce industry.Then,the DID method is used to empirically test the research hypothesis.The test results show that the pilot policy of the cross-border e-commerce comprehensive pilot zone has a promoting effect on the development of the e-commerce industry,without the influence of other factors.Further research found that the pilot policy has urban heterogeneity in promoting the development of the e-commerce industry,that is,prefecture-level cities have the largest effect,followed by sub-provincial cities,and again as provincial capital cities;Further research also found that the pilot policy's role in promoting the development of the e-commerce industry still has regional heterogeneity,that is,the eastern region has the largest effect,followed by the central region,and the western region has the smallest and insignificant effect.Therefore,in the process of formulating relevant policies to promote the development of the e-commerce industry,the government should focus the policy on prefecture-level cities(except for sub-provincial and provincial capital cities)where the development level of the e-commerce industry needs to be improved.The effect of cities is greater.In addition,the policy focus of the western region is to strengthen the supporting construction of the development of the e-commerce industry,so as to improve the effect of the pilot policy.

关 键 词：跨境电商综合试验区 试点政策 电商行业 知识螺旋 电子商务 电子支付 

分 类 号：F713.36[经济管理—产业经济]