产业视角下短视频领域版权侵权问题研究:边界划定、现状梳理与规则重构  

Research on Copyright Infringement in Short Video from the Perspective of Industry:Boundary,Current Situation and Reconstruction of Rules

作　　者：王果 张立彬[2] Wang Guo

机构地区：[1]天津商业大学法学院,天津300134 [2]南开大学图书馆,天津300350

出　　处：《情报理论与实践》2023年第2期63-70,共8页Information Studies:Theory & Application

基　　金：天津市教委科研计划项目“新技术发展带来的著作权法问题研究”的成果,项目编号:2018SK085。

摘　　要：[目的/意义]短视频是近年来当之无愧的现象级新兴媒体。随着短视频产业进入爆发式增长,短视频也逐渐成为版权侵权的重灾区。为解决这一问题,短视频领域的版权治理力度不断加强,但相应的侵权态势非但没有得到有效遏制,反而愈演愈烈。继续深入研究短视频版权治理的破解之道,仍具有突出的理论意义与现实意义。[方法/过程]分析短视频版权治理困局,发现存在短视频用户对版权保护制度的敏感度不足、社会公众情感表达的精神需求被低估、产业发展与治理规则之间的错位与失衡等问题。[结果/结论]要破解短视频版权治理困局,需同时结合法律规则的调整和创新以及产业主体创制的私立规则。具体路径包括:社会公众情感表达需求的满足与知识产权意识的同步培育,行业自我调节与法律干预的协调与配合,回归商业底层逻辑后长短视频应错位发展。[Purpose/significance]Short video is a well-deserved phenomenal media in recent years.With the explosive growth of short video industry,short video has gradually become a serious disaster area of copyright infringement.In order to solve this problem,the copyright governance in the short video field has been continuously strengthened.However,the infringement situation has not been effectively curbed,but has become increasingly fierce.It is still of great theoretical and practical significance to study the solution of short video copyright governance.[Method/process]This article in-depth analyses the dilemma of short video copyright governance,and it can be found that the main reasons are the lack of sensitivity of short video users to the copyright protection system,the underestimation of the spiritual needs of social public emotional expression,and the dislocation and imbalance between industrial development and governance rules.[Result/conclusion]In order to solve that dilemma,it is necessary to combine the adjustment and innovation of legal rules and the private rules created by the industrial subjects.The specific paths include:the satisfaction of the public’s emotional expression needs and the simultaneous cultivation of intellectual property awareness,the coordination and cooperation of the industry’s self-regulation and legal intervention,and the misplaced development of long and short videos after returning to the underlying logic of business.

关 键 词：短视频 知识产权意识 社会公众的情感表达 行业自治 商业逻辑 

分 类 号：G206[文化科学—传播学] D923.41[政治法律—民商法学]