全域旅游背景下乡村旅游产品体系构建——以黄石市沼山村为例  

Construction of Rural Tourism Product System under the Background of All-for-one Tourism——A Case Study of Zhaoshan Village in Huangshi City

作　　者：刘定惠 LIU Ding-hui(College of Urban and Environmental Sciences,Hubei Normal University,435002,Huangshi,Hubei,China;Research Center for the Transformation and Development of Resource-depleted Cities,Hubei Normal University,435002,Huangshi,Hubei,China)

机构地区：[1]湖北师范大学城市与环境学院,湖北黄石435002 [2]湖北师范大学资源枯竭型城市转型与发展研究中心,湖北黄石435002

出　　处：《特区经济》2023年第1期115-118,共4页Special Zone Economy

基　　金：湖北省教育厅科学技术研究计划指导性项目“全域旅游背景下乡村旅游产品体系构建与开发研究——以黄石市沼山村为例”(B2018149)。

摘　　要：文章首先从宏观角度阐释了全域旅游背景下乡村旅游产品构建理念与体系,认为全域旅游背景下乡村旅游产品构建理念主要包括全生态、全要素、全产业、全时空、全社会、全科技六个方面。全域乡村旅游产品体系包括内部组合产品和外部复合产品。其中,内部组合产品又分为核心产品、辅助产品和外延产品;外部复合产品包括城市—乡村旅游产品、景区—乡村旅游产品和乡村—乡村旅游产品。其次以黄石市沼山村为例,结合当地旅游资源特色及其旅游业发展现状,从微观角度构建了符合当地实际的旅游产品体系。本研究对推进乡村旅游产品转型升级具有一定的理论和现实意义。This paper first explains the construction concept and system of rural tourism products in the context of all-for-one tourism from a macro perspective, and holds that the construction concept of rural tourism products in the context of all-for-one tourism mainly includes six aspects: whole ecology, whole factors, whole industry, whole space and time, whole society, and whole science and technology. The whole rural tourism product system includes internal composite products and external joint products. Among them, the internal composite products are divided into nuclear products, auxiliary products and extensional products;The external joint products include urban-rural tourism products, scenic-rural tourism products and ruralrural tourism products. Secondly, taking Zhaoshan Village of Huangshi City as an example, combining with the characteristics of local tourism resources and the current situation of tourism development, a tourism product system in line with the local reality is constructed from the micro perspective. This study has certain theoretical and practical significance for innovating the research perspective of rural tourism and promoting the transformation and upgrading of rural tourism products.

关 键 词：全域旅游 乡村旅游 旅游产品体系 沼山村 

分 类 号：F323.4[经济管理—产业经济]