数字时代大众文化的特征及其现实效应——从本雅明的大众文化理论出发  

The Characteristics and Realistic Effects of Popular Culture in the Digital Age:Starting from Benjamin’s Theory of Popular Culture

作　　者：康雅琼 冯加林 KANG Yaqiong;FENG Jialin(School of Journalism and Communication,Peking University;Department of Digital Humanities,King's College London)

机构地区：[1]北京大学新闻与传播学院 [2]伦敦国王学院数字人文学院

出　　处：《当代中国价值观研究》2022年第5期112-119,共8页Chinese Journal of Contemporary Values

摘　　要：数字技术的发展使传统的大众文化在其形成过程、自身功能和地位及其提供给大众的意识行为指示等方面都发生了重大变化,因此发掘当下大众文化的新特征及其影响尤为重要。本雅明对机械复制时代大众文化的分析为我们研究数字时代的大众文化提供了宝贵的理论资源。以此为基础,可以看到数字时代大众文化的技术转向及其所带来的商业价值,已经衍生出一种大众参与的创造路径,大众文化的解放潜能也由此得以发挥。对当下大众文化的现实效应进行评估,可以为分析数字技术在现代性生活中的价值尺度提供一种新的可能。With the development of digital technology,the traditional popular culture has significant changes in its formation process,functions,position,and the consciousness and behavior indicators it provides to the public.It is particularly important to explore the new characteristics and influence of the current popular culture.Benjamin’s analysis of this topic in the era of mechanical reproduction provides us with valuable theoretical and practical basis.On this basis,we can see the technological shift of popular culture in the digital era,as well as the commercial value brought by it.They have derived a creative path of public participation.The liberation potential of popular culture can also be developed.To evaluate the realistic effect of the current culture can provide a new possibility to analyze the value scale of digital technology in modern life.

关 键 词：数字时代 复制技术 大众文化 灵韵 文化价值 

分 类 号：G02[文化科学]