全媒体环境下邢台市旅游传播创新研究  

The Research on Xingtai Tourism Communication Innovation in the Omnimedia Environment

作　　者：李红强 刘照然 王尚敏 LI Hong-qiang;LIU Zhao-ran;WANG Shang-min(Hebei Vocational University of Technology and Engineering,Xingtai,Hebei 054035,China)

机构地区：[1]河北科技工程职业技术大学艺术与传媒系,河北邢台054035 [2]河北科技工程职业技术大学,河北邢台054035

出　　处：《邢台职业技术学院学报》2022年第6期87-90,共4页Journal of Xingtai Polytechnic College

基　　金：2021年邢台市社会科学发展研究课题--“全媒体环境下邢台市旅游传播创新研究”,项目编号:XTSKFZ2021069。

摘　　要：邢台市拥有丰富的自然旅游资源、人文旅游资源,全媒体环境下如何鲜明地塑造邢台市旅游目的地的形象定位,吸引更多更优质游客来邢台市旅游是一个值得研究的课题。文章首先阐述了全媒体环境及整合营销传播理论,之后分析了邢台市旅游传播对象,接着结合定位理论提出了邢台市旅游形象定位,最后探讨了邢台市旅游传播主体、旅游传播节奏及旅游传播中内容生产和媒体应用,从而形成了对邢台市旅游传播创新的整体研究。Xingtai has rich natural tourism resources and cultural tourism resources.In the omnimedia environment,how to clearly shape the image of Xingtai’s tourism destination and attract more high-quality tourists to Xingtai is a subject worthy of study.The article first expounds the omnimedia environment and the theory of integrated marketing communication,analyzes the object of Xingtai’s tourism communication,puts forward the positioning of Xingtai’s tourism image in combination with the positioning theory,and finally discusses the main body of Xingtai’s tourism communication,the communication rhythm and the content production and media application in tourism communication,thus forming an overall research on the innovation of Xingtai’s tourism communication.

关 键 词：全媒体环境 整合营销传播理论 定位理论 旅游传播创新 

分 类 号：G206[文化科学—传播学] F592.7[经济管理—旅游管理]