后疫情时代乡村民宿情感空间建构与实践——以肇兴侗寨和岜沙苗寨为例  

Construction and Practice of Emotional Space of Rural Homestays in the Post-epidemic Era——Taking Zhaoxing Dong Village and Basha Miao Village as Examples

作　　者：王金晓 笪玲[1] WANG Jinxiao;DA Ling(College of Tourism and Cultural Industry,Guizhou University,Guiyang 550025,Guizhou,China)

机构地区：[1]贵州大学旅游与文化产业学院,贵州贵阳550025

出　　处：《四川旅游学院学报》2023年第1期18-22,共5页Journal of Sichuan Tourism University

基　　金：贵州省2021年度哲学社会科学规划项目“贵州民族村寨旅游高质量发展巩固拓展脱贫攻坚成效的机制及路径研究”,项目编号:21GZYB14。

摘　　要：后疫情时代,尽管乡村民宿产业的整体发展态势依然严峻,但思考如何在困境中抓住机遇,有所突破和发展,才应该是乡村民宿产业进入“下半场”的生存之道。以肇兴侗寨和岜沙苗寨为调研地,采用深度访谈和参与式观察的方法,探索后疫情时代乡村民宿的情感空间建构,研究发现:乡村民宿经营者情感空间的建构依赖于特定的情感空间建构体系和情感注入与塑造、情感交流与情感共鸣;乡村民宿消费者情感空间基于“人”这一概念,从“人的因素”“环境因素”以及“潜在因素”三个方面进行建构;村民情感空间的建构强调村民要扎根本土文化、拥有现代化的商业视角和包容外来文化的开阔胸怀。基于三个不同主体的情感空间建构有利于更深层次发挥乡村民宿情感空间的内生价值。In the post-epidemic era when the overall development trend of the rural homestay industry is still severe,it is necessary to figure out ways to seize opportunities in challenges and to strive for breakthrough and development.This is how the rural homestay industry is to survive as it enters“the second half”.Taking the Zhaoxing Dong Village and the Basha Miao Village as research sites,adopting in-depth interview and participatory observation,this paper explores the construction of emotional space of rural homestays in the post-epidemic era.The research finds that:The construction of emotional space of rural homestay operators depends on specific emotional space construction system,emotional injection and shaping,emotional communication and emotional resonance;Based on the concept of“ren”(literally humans),the emotional space of rural home stay consumers is constructed from three aspects:human factors,environmental factors and potential factors;The construction of villagers’emotional space emphasizes that villagers take root in the local culture,have a modern business perspective and an open mind that tolerates foreign cultures.The construction of emotional space based on three different subjects is conducive to giving full play to the endogenous value of emotional space of rural homestays.

关 键 词：后疫情时代 乡村民宿 情感空间 

分 类 号：F719.2[经济管理—产业经济]