消费信贷认知差异会形成自我框架效应吗——基于实验与经验的综合分析  

Do Different Perceptions of Consumer Credit Lead to the Self-Framing Effect?——A Comprehensive Experiment and Experience-Based Analysis

作　　者：涂先进[1] 胡兵[1] Tu Xianjin;Hu Bing(Schol of Economics and Management,Chongqing Normal University,Chongqing 401331,China)

机构地区：[1]重庆师范大学经济与管理学院,重庆401331

出　　处：《金融经济学研究》2022年第5期3-20,共18页Financial Economics Research

基　　金：国家社会科学基金项目(19BJY002);重庆市社会科学规划博士项目(2021BS054);重庆市教育委员会人文社会科学项目(22SKGH095);重庆师范大学博士启动基金项目(20XLB027)。

摘　　要：认知偏差引发不同市场反应的框架效应有助于解释金融决策非最优现象。构建自我框架形成及其影响消费决策的分析框架,以实验和经验分析相结合方法,探讨借款者在不同框架下的行为偏好差异,结果表明,人们会对消费信贷形成分化明显的积极认知和消极认知,其中大多形成积极认知;受到外部经济因素冲击时,借款者对消费信贷的自我框架会发生反转;虚拟环境和真实世界中,消费信贷市场的自我框架效应明显,即相对于消极框架而言,积极框架中的借款者的消费意愿要高。研究成果丰富了框架效应的理论成分,为研究金融决策非最优之谜提供了新的理论视角。The framing effect in different market reactions triggered by cognitive bias helps to explain the non-optimal financial decision-making phenomenon.Using a mix of experimental and empirical analyses, this study built an analytical framework for the development of self-framing and its influence on consumer decision-making to investigate variations in borrowers’ behavioral preferences under various frameworks.The results showed that people form markedly polarized positive and negative perceptions of consumer credit, with most of them forming positive perceptions.Borrowers’ self-framing of consumer credit reverses when subjected to shocks caused by external economic factors.Both online and offline, consumers who have a positive frame of mind about their financial situation are more likely to make a purchase than those who have a pessimistic outlook, an effect known as the self-framing effect in the consumer credit market.This research adds to our understanding of the framing effect and sheds light on the perplexing topic of non-optimal financial decision-making from a theoretical vantage point.

关 键 词：消费信贷认知 自我框架效应 选择反转 积极认知 消极认知 

分 类 号：F830.5[经济管理—金融学]