北京冬奥会与中国冰雪经济发展——基于体育赛事产业的研究视角  

Beijing Winter Olympics and China’s Ice and Snow Economy Development——Based on the Research Perspective of Sport Event Industry

作　　者：李瑛 程茂滕 张路[2] LI Ying;CHENG Mao-teng;ZHANG Lu(Graduate School,Harbin Sport of University,Harbin 150008;Center of Sports Industry Research,Shanxi University of Finance and Economics,Taiyuan 030006,China)

机构地区：[1]哈尔滨体育学院研究生院,黑龙江哈尔滨150008 [2]山西财经大学体育产业研究中心,山西太原030006

出　　处：《山西财经大学学报》2022年第12期122-130,共9页Journal of Shanxi University of Finance and Economics

基　　金：2021年度山西省哲学社会科学规划一般课题(2021YY139);2022年度山西省哲学社会科学规划课题党的十九届六中全会及省第十二次党代会专项课题(2022YD102)。

摘　　要：在北京成功举办2022年冬奥会的背景下,基于赛事产业的视角,运用文献资料法分析了国内外冰雪经济的发展状况,发现在“后冬奥时代”的冰雪经济发展中,我国依然面临场馆配套设施不完善、装备用品制造产业水平不高、冰雪专业人才培养体系不健全等问题,应从提升场地运营管理规划水平、扩大装备品牌优势、培养冰雪经济专业化人才、实现冰雪产业一体化、建立共生单元助力产业协同发展、多元发展冰雪旅游服务体系、合理规划区域空间点轴推进产业布局等七个方面,推动我国冰雪经济的高质量发展。Under the background of Beijing’s successful hosting of the 2022 Winter Olympics, this paper compared the current situation of ice and snow economy development at home and abroad using the literature reviews method. The results found that, in the context of China’s ice and snow economy development in the “post Winter Olympics era”, ice and snow industry still had some shortcomings, including imperfect supporting facilities for venues, low-level equipment and supplies manufacturing industry, as well as backward professional talent training system. We considered that, ice and snow industry had to make efforts at 7 aspects, so as to realize high-quality development, including improving the level of venue operation and management planning, strengthening the brand advantage of equipment, cultivating specialized talents, realizing ice and snow industrial integration, establishing a symbiotic unit to boost industrial synergistic development, diversifying the service system of ice and snow tourism, as well as reasonably planing regional spatial points and axes to promote industrial layout.

关 键 词：北京冬奥会 冰雪产业 高质量发展 赛事产业 冰雪经济 

分 类 号：F592[经济管理—旅游管理]