乡村旅游发展路径及差异化研究——以中部六省25个乡村为例  

Research on Development Path and Differentiation of Rural Tourism:A Case Study of 25 Villages in Six Provinces of Central China

作　　者：张洪[1] 郑许峰 ZHANG Hong;ZHENG Xufeng(School of Business,Anhui University,Hefei 230601,China)

机构地区：[1]安徽大学商学院,安徽合肥230601

出　　处：《合肥工业大学学报（社会科学版）》2023年第1期59-70,90,共13页Journal of Hefei University of Technology(Social Sciences)

基　　金：安徽省哲学社会科学规划项目(AHSKQ2017D13)。

摘　　要：以中部六省25个乡村旅游扶贫示范案例为研究样本,利用模糊集定性比较分析(fsQCA)方法探究乡村旅游发展的背后逻辑,并以地区经济发展水平为条件对其进行差异化研究。研究发现:乡村旅游的发展逻辑是多元的,并不存在严格的限制条件,但发展能力的高低由各条件的组合所决定;乡村旅游的发展背后逻辑是多元的,共生成八条乡村旅游发展路径,其中政府支持力度、旅游接待服务能力、经济发展水平、人文资源、市场条件为影响乡村旅游发展的关键变量;无论在经济发达还是欠发达地区,政府的支持力度起着关键性作用,且利用外部资本的加持可以克服其对资源禀赋的依赖。乡村旅游的发展门槛虽然很低,但需要根据乡村的条件因地制宜,才能获得高质量发展。This paper takes 25 rural tourism poverty alleviation demonstration cases in six provinces of central China as research samples,uses the fuzzy-set qualitative comparative analysis(fsQCA)method to explore the logic behind the development of rural tourism,and conducts a differentiated study based on the level of regional economic development.The research finds that the development of rural tourism is determined by a variety of factors,and there are no strict restrictions,but the level of development ability is determined by the combination of various conditions.The logic behind the development of rural tourism is diverse,and there are eight development paths for rural tourism,among which government support,tourism reception service capability,economic development level,human resources,and market conditions are the key variables affecting the development of rural tourism.Whether in economically developed or underdeveloped regions,government support plays a key role,and the use of external capital support can overcome the dependence on resource endowments.Although the development threshold of rural tourism is very low,it is necessary to adapt to local conditions in order to achieve high-quality development.

关 键 词：乡村振兴 中部六省 fsQCA 乡村旅游 

分 类 号：F590[经济管理—旅游管理]