乡村振兴背景下赣南栗园围古村文化产业开发  

Discussion on the Cultural Industry Development of Liyuanwei Gu Village in Southern Jiangxi Under the Background of Rural Revitalization

作　　者：廖剑南 廖斌 LIAO Jiannan;LIAO Bin(School of Economics and Management,Nanchang Hangkong University,Nanchang Jiangxi 330063,China;Longnan City Museum in Jiangxi Province,Longnan Jiangxi 341700,China)

机构地区：[1]南昌航空大学经济管理学院,江西南昌330063 [2]江西省龙南市博物馆,江西龙南341700

出　　处：《盐城工学院学报（社会科学版）》2022年第6期43-47,共5页Journal of Yancheng Institute of Technology（Social Science Edition）

基　　金：2021年江西省文化艺术科学规划课题(YG2021155)。

摘　　要：在乡村振兴进程中,如何提升乡村文化产业竞争力,是当前古村落的保护和利用亟待解决的重大课题。栗园围古村落的文化资源具有较为重要的价值,但在文化产业开发方面仍存在一些问题。因此,乡村振兴背景下的栗园围古村文化产业开发应在科学制定规划、打造复合型文化产业价值链、提升品牌价值、实施一体化开发和多元化投资战略等方面多下功夫。Improving the competitiveness of cultural industry is the focus of promoting the development of cultural industry in ancient villages. In the process of rural revitalization, how to enhance the competitiveness of rural cultural industry is a major issue to be solved urgently in the protection and utilization of ancient villages. The cultural resources of Liyuanwei ancient villages are of great value, but there are still some problems in the development of cultural industry.In the context of rural rejuvenation, the cultural industry development of Liyuanwei Village, the ancient village of Liyuanwei, should work hard in scientific formulation planning, building a composite cultural industry value chain, enhancing brand value, implementing integrated development and diversified investment strategies.

关 键 词：乡村振兴 栗园围古村 文化产业开发 

分 类 号：F803.48[经济管理]