乡村振兴背景下三圣花乡旅游产品体系的构建与策略研究  

Study on the Construction and Strategy of Tourism Product System in Sansheng Flower Town under the Background of Rural Revitalization

作　　者：张程[1] Zhang Cheng(College of Art and Design,Tianfu College,Southwestern University of Finance and Economics,Chengdu 610052 China)

机构地区：[1]西南财经大学天府学院艺术设计学院,成都610052

出　　处：《四川工商学院学术新视野》2022年第4期136-140,共5页Academic New Vision of Sichuan Technology and Business University

基　　金：2021年四川省教育厅人文社会科学重点研究基地(工业设计产业研究中心)的立项课题:乡村振兴战略视阈下的三圣花乡旅游产品开发研究(课题编号:GYSJ2021-012)的阶段研究成果。

摘　　要：旅游产品是乡村建设的重要组成部分,对乡村的产业兴旺与品牌形象起着推动作用。三圣花乡是国家4A级旅游风景区与全域旅游示范区,当前该区域旅游产品开发处于初级阶段、产品体系缺乏构建等问题。在乡村振兴背景下,本文从游客的需求层次出发,结合三圣花乡五大主题景区丰富的资源优势,以市场为导向,构建其五类旅游产品体系,并为产品开发提出策略意见。旨在促进该区域经济收入和三圣花乡文旅产业链形成,传播旅游地形象,为以后乡村旅游产品开发提供参考与启发。Tourism products are an important part of rural construction and play a role in promoting the prosperity of rural industry and brand image.Sansheng Flower Town is a national 4A level tourist scenic spot and a demonstration area for tourism in the whole region.At present,the development of tourism products in this region is at the initial stage,and the product system is lacking.Under the background of rural revitalization,this paper starts from the demand level of tourists,combines the rich resource advantages of the five theme scenic spots of Sansheng Flower Town,and takes the market as the guidance to build its five tourism product systems,and puts forward strategic suggestions for product development.It aims to promote the formation of the regional economic income and the cultural and tourism industry chain of Sansheng Flower Village,spread the image of the tourist destination,and provide reference and inspiration for the future development of rural tourism products.

关 键 词：乡村振兴 三圣花乡 旅游产品体系 

分 类 号：F327[经济管理—产业经济] F592.7