基于SICAS模型的移动社交环境下大学生网络消费行为研究  

Research on the Network Consumption Behavior of College StudentsBased on SICAS Model in Mobile Social Environment

作　　者：杨淑芳 张鹏翥[1] 邓顺国[2] YANG Shufang;ZHANG Pengzhu;DENG Shunguo(Antai College of Economics&Management,Shanghai Jiao Tong University,Shanghai 200030,China;School of Economics and Management,South China Normal University,Guangzhou 510006,China)

机构地区：[1]上海交通大学安泰经济与管理学院,上海200030 [2]华南师范大学经济与管理学院,广东广州510006

出　　处：《上海管理科学》2023年第1期96-107,共12页Shanghai Management Science

摘　　要：近年来社交媒体的快速发展,使用户消费行为发生了较大变化,研究网络消费行为新模式具有重要意义。SICAS模型对传统消费行为模型进行优化,突出消费分享的作用,重视消费行为的循环影响机制。为了研究基于SICAS模型的移动社交环境下大学生网络消费行为,论文对相关研究文献进行整理、分析,建立研究模型,通过相关分析及结构方程分析,发现SICAS模型与大学生社交消费行为关系密切,社交环境对大学生网络消费行为有重要的作用,并根据研究结果对移动社交环境下大学生网络消费行为的进一步研究提出了建议。With the rapid development of social media,great changes have taken place in users’consumption behavior.It is also of great significance to study the new model of network consumption behavior.SICAS model optimizes the traditional consumption behavior model,highlights the role of consumption sharing,and pays attention to the circular influence mechanism of consumption behavior.In order to study the network consumption behavior of college students in the mobile social environment based on SICAS model,this paper collates and analyzes the relevant research literature and establishes a research model.Through correlation analysis and structural equation analysis,it is found that SICAS model is closely related to college students’social consumption behavior,and social environment plays an important role in college students’network consumption behavior.According to the research results,this paper puts forward some suggestions on the further research of college students’network consumption behavior in the mobile social environment.

关 键 词：移动社交环境 SICAS模型 大学生 网络消费行为 

分 类 号：F49[经济管理—产业经济]