党报10年融合发展的历史脉络与创新实践  

The Development of Party Newspapers in the Past Ten Years from the Perspective of Media Convergence

作　　者：张晓红[1] 赵娜[1] 曾紫涵 Zhang Xiaohong;Zhao Na;Zeng Zihan

机构地区：[1]中国传媒大学新闻学院,北京100024

出　　处：《传媒观察》2023年第1期50-59,共10页Media Observer

摘　　要：新时代10年,党报发展的主要脉络和显著特征是媒体融合。国家推进的媒体融合政策,从顶层设计的高度为党报的发展指明了方向。本文从媒体融合进程出发,以中央、省级、地市级党报的融合转型实践为例,围绕内容深耕、渠道拓展、平台建设、经营融合、管理改革等方面展现党报融合发展的创新实践和实际成效。In the decade of the new era,the main theme and prominent feature of the development of party newspapers is media convergence. The media convergence policy promoted by the state has pointed out the direction for the development of the party newspaper from the height of toplevel design. From the perspective of media convergence process and taking the integration and transformation of party newspapers at the central,provincial,and municipal levels as examples,this article presents the innovative practices and outcomes of the integration development of party newspapers in the aspects of deep cultivation of content,channel expansion,platform construction,business integration,and management reform.

关 键 词：媒体融合 党报10年 转型发展 

分 类 号：G206[文化科学—传播学]