流动与共情:转文化传播的内容实践——基于《文化相对论》的“洋葱模型”分析  

Flow and Empathy:Practice of Transcultural Communication

作　　者：马龙 刘逍然 Ma Long;Liu Xiaoran

机构地区：[1]华中科技大学公共管理学院,湖北武汉430074 [2]清华大学新闻与传播学院,北京100084

出　　处：《传媒观察》2023年第1期102-110,共9页Media Observer

摘　　要：从跨文化传播到转文化传播,文化在传播过程中顺势而为,蜕变呈现出相互交织的态势。本文从理论、实践探索、案例分析三个层面,基于“洋葱模型”理论,对转文化传播视角下的非虚构内容作品进行观察与分析,面对全新的传播挑战提出可供参考的解决策略:内容创新、叙事策略改变、激活潜在受众群体等。《文化相对论》作为2022年最新推出的跨文化交流节目,从节目形式、内容设置以及传播路径上都进行了“转文化”实践,提供了塑造相融相通性文化价值观的研究样本。From cross-cultural communication to trans-cultural communication,culture follows the trend in the process of communication,and the transformation presents an intertwined trend.At the levels of theory,practical exploration,and case analysis,this article observes and analyzes non-fiction works from the perspective of transcultural communication based on the "onion model" theory,and proposes reference solutions to the new communication challenges,i.e. content innovation,narrative strategy changes and activation of potential audiences. Cultural Relativity,as the latest cross-cultural exchange program launched in 2022,has carried out "transcultural" practice in terms of program format,content setting,and communication path,providing a research sample for shaping cultural values of compatibility and compatibility.

关 键 词：转文化传播 电视片实践 共情 内容叙事 

分 类 号：G206[文化科学—传播学] G04