框架理论视域下新型“合作社+农户”模式的构建  

The Construction of The New Mode of "Cooperative + Farmers" From the Perspective of Framework Theory

作　　者：谈超 党建宁 TAN Chao;DANG Jian-ning

机构地区：[1]兰州财经大学商务传媒学院,甘肃兰州730101 [2]兰州财经大学创新创业学院,甘肃兰州730101

出　　处：《山东农业大学学报（社会科学版）》2022年第4期143-150,180,共9页Journal of Shandong Agricultural University(Social Science Edition)

基　　金：2019年甘肃省哲学社会科学规划项目(项目编号:2019-GL019);2019年国家级大学生创新创业训练计划项目(项目编号:201910741002S)。

摘　　要：传统农民合作社模式运营过程中农户、合作社、企业因利益分配、责任承担等问题易形成不良的框架思维,这种思维使多方产生信任困境,对传统合作社模式的运作产生不良影响,从而导致传统合作社失去凝聚力,以致解体的结局频繁发生。运用框架理论,分析“合作社+农户”模式中各方框架思维的构成因素,对传统模式造成的弊端及各方形成的框架思维进行改进,以缓解农户、合作社、企业三方间的内在利益冲突,重构三方在合作社模式中的角色定位,并以“陇情蜜语”项目运营为例,探索构建新型“合作社+农户”模式的运营保障,为农村农民合作社模式发展探索新道路。During the operation of the traditional farmer cooperative model, farmers, cooperatives, and enterpri-ses tend to form bad framework thinking due to issues such as benefit distribution and responsibilities. Thisk ind of thinking creates a trust dilemma for multiple parties and has a negative impact on the operation ofthe traditional cooperative model, which leads to traditional cooperatives. Loss of cohesion, the ending ofd isintegration occurs frequently. Using the framework theory, this paper analyzes the constituent factors ofthe framework thinking of all parties in the " cooperative + farmer" model, and improves the drawbacksc aused by the traditional model and the framework thinking formed by all parties to alleviate the inherentconflict of interest between farmers, cooperatives, and enterprises. This paper tries to reconstruct the roleo f the tripartite in the cooperative model, and to take the operation of the "Long Qing honeyed words " pro-ject as an example to explore the construction of a new "cooperative + farmer" model of operation guaran-t ee, and explore a new path for the development of the rural farmer cooperative model.

关 键 词：合作社+农户 框架理论 新模式 陇情蜜语 乡村振兴 

分 类 号：F321.42[经济管理—产业经济]