“元”设计研究与展望:元宇宙时代下的数字内容设计  

Research and Prospect of"Meta"Design:Digital Content Design in the Metaverse Era

作　　者：柴春雷[1] 印杨 冯哲裕 石佳文 叶子怡 邱懿锋 张婷 秦月 CHAI Chun-lei;YIN Yang;FENG Zhe-yu;SHI Jia-wen;YE Zi-yi;QIU Yi-feng;ZHANG Ting;QIN Yue(Modern Industrial Design Institute,Zhejiang University,Hangzhou 310027,China;Wensli Silk Culture Research Institute,Hangzhou 310000,China)

机构地区：[1]浙江大学现代工业设计研究所,杭州310027 [2]杭州万事利丝绸文化股份有限公司,杭州310000

出　　处：《包装工程》2023年第4期59-68,86,共11页Packaging Engineering

基　　金：浙江省基础公益研究计划(LGF20F020019)。

摘　　要：目的对元宇宙时代下的数字内容设计(“元”设计)进行了研究与展望。方法以“元”设计的概念为基础,从“元”设计的特点、价值、内容、关键技术及未来的研究前景等方面,对“元”设计的发展进行了探讨。结果总结了“元”设计为设计工具迭代、商业模式发展、行业融合趋势等带来的影响。结论在梳理“元”设计发展模式的基础上,进一步解析了“元”设计的本质并探索了“元”设计的发展方向;“元”设计新思维利用多种新技术的融合发展,让数字内容设计变得更加高效便捷;“元”设计的发展将加强虚实场景的融合,促进基础设施的升级并推动商业模式的迭代。The work aims to study and prospect the digital content design("meta"design)in the metaverse era.Based on the concept of"meta"design,the development of"meta"design was discussed from the characteristics,value,content,key technology,and future research requirements.The impact of"meta"design on the iteration of design tools,the development of business models,and the trend of industry integration were summarized.On the basis of combing the development mode of"meta"design,the essence of"meta"design is further analyzed and the development direction of"meta"design is explored.The new thinking of"meta"design makes use of the integration and development of a variety of new technologies,making the digital content design more efficient and convenient.The development of"meta"design will enhance the integration of virtual and real scenarios,facilitate the upgrading of infrastructures and drive the iteration of business models.

关 键 词：元宇宙 “元”设计 数字化设计 数字内容设计 

分 类 号：TB472[一般工业技术—工业设计]