基于民间图案的乡村叙事设计研究  

Rural Narrative Design Based on Folk Pattern

作　　者：柳刚 孙晓丽[1] LIU Gang;SUN Xiao-li(School of Art and Design,Beijing University of Technology,Beijing 100124,China)

机构地区：[1]北京工业大学艺术设计学院,北京100124

出　　处：《包装工程》2023年第4期233-239,共7页Packaging Engineering

基　　金：北京市教委项目(JD035001202102)。

摘　　要：目的 探索民间图案在当今乡土文化中的消解与重构原因,从民间图案的流变试图构建乡村叙事设计的一般方法,从而推动艺术设计介入乡村的路径延展和完善。方法 通过田野调查、案例分析、文献研究和符号学分析等方法。从民间图案的历史性意蕴视野出发,对民间图案现代设计案例中符号变迁和消解原因的方法进行提炼和总结,探讨其在图像叙事中的叙事思路和重构路径。结论 民间图案作为乡土文化的视觉表征,通过设计师对其文化性、艺术性、历史性的价值挖掘以及对文化消解和重构思维的理解与应用,使其成为乡村叙事设计中符号传递的重要核心要素。其对于展现当代乡土文化设计自觉具有重要的启示意义。The work aims to explore the reasons for the digestion and reconstruction of folk pattern in today’s rural culture and try to construct a general method of rural narrative design from the evolution of folk pattern, so as to promote the extension and improvement of the path of art design intervention in the countryside. Through fieldwork, case analysis,literature research, and semiotic analysis, the methods used to analyze the reasons of symbol change and digestion in modern design cases of folk pattern were extracted and summarized from the perspective of the historical connotation of folk pattern and their narrative ideas and reconstruction paths in image narration were discussed. Folk pattern is the visual representation of local culture. Through the designer’s mining of its cultural, artistic and historical value, as well as the understanding and application of cultural digestion and reconstruction thinking, the folk pattern becomes an important core element of symbolic transmission in rural narrative design and has important enlightenment significance for showing the consciousness of contemporary local cultural design.

关 键 词：设计介入 民间图案 乡土文化 消解 叙事设计 

分 类 号：TB472[一般工业技术—工业设计]