地方高校打造品牌栏目的四种意识——以《惠州学院学报》为例  

Awareness of Building Brand Columns in Local Universities:the Case of Huizhou University Journal

作　　者：梁燕燕 LIANG Yanyan(Editorial Department of the University Journal,Huizhou University,Huizhou 51600,Guangdong,China)

机构地区：[1]惠州学院学报编辑部,广东惠州516007

出　　处：《惠州学院学报》2023年第1期118-122,共5页Journal of Huizhou University

基　　金：广东省高校学报研究会资助项目(20200310)。

摘　　要：地方高校学报致力办出具有本土特性和一定学术影响力品牌栏目,需在编辑出版过程中贯彻“问题意识”“链接意识”“定制意识”“协同意识”,以《惠州学院学报》特色栏目为例,提出四种意识贯穿于品牌栏目打造的实践路径。For the learned journals in local universities to be involved in having brand columns which are unique in their local features and a certain extent of academic impacts in the circle,they need to raise the awareness of "problem",of "links",of "tailor-made" and of "synergy" in the process of editorial publications. This paper studies the case of the featuring columns of the Journal of Huizhou University and then steers the path of putting the above four awareness into the operation of establishing the brand columns for the university journals.

关 键 词：地方高校 学报 品牌栏目 文化发展 意识 

分 类 号：G237.5[文化科学]