我国海防文旅驿势圈网络关注度演变与空间分异  

Evolvement and Spatial Differentiation of Network Attention of China’s Marine Defense Culture Tourism Attractive Potential

作　　者：王新越[1] 梁瑞 WANG Xinyue;LIANG Rui(Management College,Ocean University of China,Qingdao 266100,China)

机构地区：[1]中国海洋大学管理学院,山东青岛266100

出　　处：《地域研究与开发》2023年第1期113-118,共6页Areal Research and Development

基　　金：国家社会科学基金项目(21BJY202);山东省社会科学规划项目(19CQXJ13);文化和旅游部2019年度文化艺术和旅游研究项目(19DY13)。

摘　　要：海防文化旅游对深化全民国防教育、增强旅游者国家认同具有重要意义,其驿势圈网络关注度研究是做大做强蓝色国防旅游的重要基础。选取全国12个具有典型性和代表性的海防文旅景区作为研究样本,基于2017—2019年网络关注度数据分析划分其驿势圈,运用地理集中度指数、基尼系数、ArcGIS等方法与技术揭示其时空分异特征。结果表明:(1)海防文旅景区网络关注度自东向西逐步递减,东西部地区关注度差异显著,中部地区关注度差异相对均衡,形成了以“山海关”“刘公岛”为中心的双核空间分布格局,呈现典型的“核心-边缘”结构特征;(2)客源吸引半径与资源知名度之间存在着正向相关关系,受地理临近优势影响,吸引力主场集中在197 km范围内;(3)周期性循环的季节差异性特征显著,呈现以“秋春为主、夏冬为辅”的波动态势;(4)驿势圈可划分为核心层、次核心层、中间层、次边缘层、边缘层5个等级。Marine defense cultural tourism plays an important role in deepening national defense education and enhancing national identity of tourists,the research on attention paid by the sphere of attraction is an important basis for expanding and strengthening blue defense tourism.Twelve typical and representative Marine national defense cultural tourism scenic spots were selected as research samples.Based on the network attention data of marine national defense cultural tourism from 2017 to 2019,the sites were divided into stages,and geographic concentration index and Gini coefficient were used to reveal their spatial and temporal differentiation characteristics.The results show that:(1)There is a significant difference in the spatial distribution of network attention on marine defense culture tourism in China,which gradually decreases from east to west,and the difference of attention in the central region is relatively balanced.Moreover,a dual-core spatial distribution pattern with Shanhaiguan and Liugong Island as the center has been formed,presenting a typical core-edge structural characteristics.(2)There is a positive correlation between the tourist attraction radius and the popularity of marine national defense culture tourism resources.Due to the geographical proximity advantage,the main attractions of marine national defense culture tourism resources are concentrated within 197 km,but have not radiated to the central and western regions.(3)From 2017 to 2019,the periodicity of network attention in marine defense culture tourism sites has significant seasonal difference,showing a fluctuation trend of“autumn and spring as the main,summer and winter as the auxiliary”.(4)The sphere of attraction of marine national defense culture tourism is divided into five types:core layer,sub-core layer,middle layer,sub-edge layer and edge layer in order to provide theoretical reference for the marketing and pre-layout of the consumer market of China’s marine national defense culture tourism.

关 键 词：海防文旅 驿势圈 网络关注度 演变 空间分异 

分 类 号：F59[经济管理—旅游管理]