我国新闻媒体报道话语构思机制研究——以《中国体育报》的居家健身报道为例  

A Study on the Conception Mechanism of Chinese News Media Report Discourse:Taking the News Report on Home Fitness on China Sports Daily as an Example

作　　者：葛耀君[1,2] 李海 GE Yaojun;LI Hai(Shanghai University of Engineering Science,Shanghai,201620,China;Shanghai University of Sports,Shanghai 200438,China.)

机构地区：[1]上海工程技术大学,上海201620 [2]上海体育学院,上海200438

出　　处：《首都体育学院学报》2023年第1期108-116,共9页Journal of Capital University of Physical Education and Sports

基　　金：国家社会科学基金项目(19BTY012)。

摘　　要：我国新闻媒体关于全民健身的报道话语既是社会动员的过程也是集体记忆的建构过程。以武汉封城期间《中国体育报》微信公众号发布的居家健身报道为例,运用质性分析、语料库等方法对《中国体育报》微信公众号发布的居家健身报道话语的构思机制进行分析。研究发现:(1)《中国体育报》微信公众号发布的居家健身报道的篇数在新型冠状病毒肺炎疫情暴发初期和暴发中期都出现了发布篇数达到《中国体育报》微信公众号日发布最多量——8篇;《中国体育报》在武汉封城时新型冠状病毒肺炎疫情变化的不同阶段通过对居家健身的铺陈报道与交叉报道,实现了不同主题之间的互文;相关报道紧扣“居家健身”主题,关注社会现实,积极响应国家号召。(2)居家健身报道形成了3种话语构思方式。(3)运用框架策略,《中国体育报》通过构建言说共同体,形成了以爱国、科学、拼搏、奉献为主线的报道话语主题思想构思逻辑。居家健身在从所指到能指的转换过程中,建立了体育人爱国、体育运动要科学、体育运动促进健康、体育人敬业的价值观关联。面向将来,提出公共体育服务报道的实践策略。News media reports on national fitness are not only a process of social mobilization but also a process of collective memory construction.Taking the home fitness report published by the WeChat account of China Sports Daily news during the lockdown of Wuhan as an example,qualitative analysis,corpus analysis and framework analysis are used to analyze the conception mechanism of the home fitness report discourse published by the WeChat account of China Sports News.The research findings are as follows:(1)the number of reports on home fitness related topics published on the WeChat official account of China Sports Daily has reached the maximum of 8 in the early and middle stages of COVID-19 pandemic;the intertextuality between different themes was skillfully realized through the presentation and cross reporting of home fitness at different stages of COVID-19 pandemic;relevant reports closely follow the theme of“home fitness”,paying attention to social realities,and actively responding to the national need.(2)The report on home fitness has formed three ways of discourse conception.(3)By using the framework strategy,China Sports Daily News has formed the discourse conception logic with patriotism,scientificness,diligence and dedication as the main line through the construction of“speech community”.In the conversion process from“signified”to“signifier”,home fitness has realized the connection between the values of“sports participants”,such as patriotism,scientificness in sports,health promotion in sports and dedication in“sports participants”.Facing the future,this paper puts forward the practical strategy of public sports service report.

关 键 词：居家健身 新闻媒体 话语分析 话语构思 框架分析 集体记忆 

分 类 号：G80-056[文化科学—运动人体科学]