思政教育在市场营销教学中的渗透  

Infiltration of Ideological and Political Education in Marketing Teaching

作　　者：沙海琴[1] 马博涛[1] SHA Hai-qin;MA Bo-tao(Changji University,Changji Xinjiang 831100,China)

机构地区：[1]昌吉学院,新疆昌吉831100

出　　处：《湖北开放职业学院学报》2023年第1期85-87,共3页Journal of Hubei Open Vocational College

基　　金：教育部2021年第一批产学合作协同育人项目“市场营销实践基地建设”(项目编号:202101252012);昌吉学院2021年教学科研课题“专业课思政元素融入的教学改革与实践研究——以《市场营销学》课程为例”(项目编号:21KCSZ006)。

摘　　要：在经济社会高速发展背景下,市场营销教学作为专业基础必修课,承担为国家和社会培育优秀营销人才的责任。为发挥市场营销课程的育人功能,应潜移默化渗透思政教育,遵循合理区分课程定位、着重凸显专业特征、高度契合职业要求的基本原则,并利用明确教育目标,完善课程体系、丰富教育资源,凸显专业特色、创新教学方法,培育思政素养、加强师资建设,提供教学保障、改善教学评价,提升教学成效等策略,实现思政教育与市场营销教学深度融合,探索市场营销课程思政教育改革新路径,多维度培育学生的思想政治素质与职业道德素养,开创全员育人、全程育人、全方位育人的新局面,推动我国高等教育事业可持续发展。Under the background of rapid economic and social development, marketing teaching, as a professional basic compulsory course, undertakes the responsibility of cultivating excellent marketing talents for the country and society. In order to give full play to the educational function of marketing courses, we should imperceptibly infiltrate ideological and political education, follow the basic principles of reasonably distinguishing curriculum positioning, highlighting professional characteristics and highly meeting professional requirements, and make use of clear educational objectives, improve curriculum system, enrich educational resources, highlight professional characteristics, innovate teaching methods, cultivate ideological and political quality, strengthen teacher construction, provide teaching guarantee and improve teaching evaluation, explore the new path of ideological and political education reform of marketing courses, cultivate students’ ideological and political quality and professional ethics in multiple dimensions, create a new situation of all staff education, whole process education and all-round education, and promote the sustainable development of China’s higher education.

关 键 词：思政教育 市场营销 教学 

分 类 号：G641[文化科学—高等教育学]