乡村振兴战略下文化激活乡村旅游发展的现实路径——以湖南省醴陵市W村为例  

Study on the Path of Cultural Activation of Rural Tourism Development under the Rural Revitalization Strategy:The Example of Village W in Liling City,Hunan Province

作　　者：向上 XIANG Shang(School of Philosophy and Law,Shanghai Normal University,Shanghai 200234,China)

机构地区：[1]上海师范大学哲学与法政学院,上海手200234

出　　处：《安徽乡村振兴研究》2022年第5期59-66,共8页ANHUI RURAL REVITALIZATION STUDIES

基　　金：国家社会科学基金项目“国家治理视角下党政联合发文的运作机理及其优化研究”(20CZZ012)。

摘　　要：发展乡村旅游是实现乡村振兴目标的重要举措。地方特色文化与乡村旅游进行深度融合,能使乡村旅游具有更加长远的生命力,因而研究文化激活乡村旅游问题具有重要的现实意义。通过对湖南省醴陵市W村的实地走访,发现该村特色陶瓷文化激活了当地旅游发展,但繁荣的背后也存在着开发模式单一、产业融合度不高、服务专业性较低及宣传营销薄弱等问题。在此基础上文章提出挖掘文化内涵、多元主体协作、重视人才支撑、形成多宣传矩阵等方法,从而让文化更好激活乡村旅游,最终实现乡村旅游与乡村振兴互相促进的效果。Developing rural tourism is an important measure to achieve the goal of rural revitalization.The deep integration of local culture and rural tourism can make rural tourism more sustainable,so the research on activating rural tourism by culture is of great practical significance.Through the field visit to Village W in Liling City,Hunan Province,it is found that it is the local ceramic culture that activates the development of local tourism,and also some problems are identified such as single development mode,low industrial integration,low professional services and weak marketing.Based on these,it is proposed to explore cultural connotation,cooperate with multiple subjects,attach attention to talent support and form publicity matrix so that culture can better activate rural tourism and finally realize the symbiosis of rural tourism and rural revitalization.

关 键 词：文化激活 乡村振兴 乡村旅游 

分 类 号：F326[经济管理—产业经济]