乡村振兴背景下生态茶园游憩动机分析--以春季屏山茶园为例  

Tourists’ Motivations for Their Recreation in Ecological Tea Gardens under the Background of Rural Revitalization:Taking Pingshan Tea Garden in Spring as an Example

作　　者：林嘉立 傅伟聪 杨小可 LIN Jia-li;FU Wei-cong;YANG Xiao-ke(Chengyi College,Jimei University,Xiamen 361021,China;College of Landscape Architecture,Fujian Agriculture and Forestry University,Fuzhou 350002,China;School of Design,Fujian University of Technology,Fuzhou 350108,China)

机构地区：[1]集美大学诚毅学院管理系,福建厦门361021 [2]福建农林大学园林学院,福建福州350002 [3]福建工程学院设计学院,福建福州350108

出　　处：《集美大学学报（哲学社会科学版）》2023年第1期42-50,共9页Journal of Jimei University：Philosophy and Social Sciences

摘　　要：以春季三明屏山生态茶园为例,通过实地调研与问卷调查研究游客选择茶园活动的游憩动机,探析公众游憩动机对生态茶园提升和管理的重要意义。运用SPSS 19.0软件对问卷所得数据进行因子分析与单因素方差分析,探究不同社会经济背景公众游憩动机异同之处。结果显示:游客茶园游憩动机因子按重要性从高到低排序为:娱乐动机、情感动机、感官动机、康健动机;将4个因子与游客的社会经济背景进行单因素方差分析,表明不同社会经济背景的游客在部分茶园游憩动机上有所差异。依据结论提出生态茶园提升建议,以助力乡村振兴。In order to explore the significance of public recreational motivation for the promotion and management of ecological tea gardens, this study takes Sanming Pingshan ecological tea garden in spring as an example, and, through field survey and questionnaire, explores the recreational motivation of tourists in choosing tea gardens. SPSS 19.0 software was used to conduct factor analysis and one-way ANOVA on the data from the questionnaire to explore the similarities and differences of public recreation motivation in different socioeconomic backgrounds. Results showed that the motivation factors of tourists, ranked from high to low, included entertainment motivation, emotional motivation, sensory motivation and health motivation. After analyzing the four factors and tourists’ characteristics by one-way ANOVA, it was shown that tourists differed in their motivation. According to the research conclusions, targeted ecological tea garden renewal suggestions were put forward to help the revitalization and development of rural areas.

关 键 词：乡村振兴 茶园游憩 游憩动机 因子分析 

分 类 号：F590[经济管理—旅游管理]