专业媒体与互联网平台的“常态接合”——2022年中国新闻业年度观察报告  

The New Normal between Professional News organizations and Digital Platforms——the Annual Observation Report of China’s Journalism industry in 2022

作　　者：张志安[1,2,3] 田浩 谭晓倩[4] Zhang Zhi'an;Tian Hao;Tan Xiaoqian(School of Journalism,Fudan University,Institute for Global Communication and Omnimedia communication,Fudan University;School of Journalism and Communication,Sun Yat-sen University)

机构地区：[1]复旦大学全球传播全媒体研究院,上海200433 [2]复旦大学新闻学院,上海200433 [3]中国新闻史学会应用新闻传播学专委会,上海200433 [4]中山大学新闻传播学院,广州510275

出　　处：《新闻界》2023年第1期39-46,共8页Journalism and Mass Communication

基　　金：教育部人文社会科学研究青年基金项目“互联网影响下编营分离制度的变迁与重构研究”(16YJC860008)。

摘　　要：本文以2022年中国新闻业的重大事件为观察对象,重点回顾党的二十大系列报道、北京冬奥会报道与抗击新冠疫情报道等重大题材的新闻实践,从新闻生产、技术采纳与新闻业态三个维度出发阐述本年度新闻业发展变化的主要特征,并归纳当前数字新闻业在平台社会语境下的运作规律和发展趋势。研究发现,专业媒体与互联网平台从生产到传播各环节的“常态接合”是中国新闻业发展的典型特征,其主要表现在三个方面:新闻生产的平台化、触达技术的智能化、治理理念的生态化。数字新闻业的“生产-触达-治理”模式,是专业媒体与互联网平台“常态接合”的主要呈现方式,因此新闻传媒业应当顺势而为,积极建设全媒体传播体系,全面提升数字沟通的能力与效果。This study explains the new changes in China’s journalism industry in 2022 from three dimensions of news routine, digital technology, and news ecology by focusing on typical news practices such as the report of the 20th National Congress of the Communist Party of China, the report of the Beijing Winter Olympics, and the report of the fight against COVID-19 epidemic. This study believes that the New Normal between professional news organizations and digital platforms is the main feature of China’s journalism industry in 2022, which is mainly manifested in three aspects: the platformization of news production, the intellectualization of news circulation, and the ecologically oriented news governance. In response to the above changes, mainstream news organizations should actively take part in the construction of omnimedia communication system, and comprehensively improve digital communication competence.

关 键 词：数字新闻业 平台接合 全媒体传播体系 数字沟通 

分 类 号：G210[文化科学—新闻学]