女排精神媒介记忆的官方话语建构与实践取向——以《人民日报》(1981-2020)的报道为例  

Official Discourse Construction and Practical Orientation of Media Memory of Chinese Women’s Volleyball Team’s Spirit:Analysis of Reports in People’s Daily(1981-2020)

作　　者：王真真[1,3] 漆昌柱 张大超[4] WANG Zhenzhen;QI Changzhu;ZHANG Dachao(Postdoctoral Mobile Station,Wuhan Sports Univ.,Wuhan 430079,China;Dept.of P.E.,Huanggang Normal Univ.,Huanggang 438000,China;Dept.of Sports Medicine,Wuhan Sports Univ.,Wuhan 430079,China;Office of School of P.E.,Zhengzhou Univ.,Zhengzhou 450044,China)

机构地区：[1]武汉体育学院博士后流动站,湖北武汉430079 [2]黄冈师范学院体育学院,湖北黄冈438000 [3]武汉体育学院运动医学院,湖北武汉430079 [4]郑州大学体育学院党政办公室,河南郑州450044

出　　处：《武汉体育学院学报》2023年第1期27-33,共7页Journal of Wuhan Sports University

基　　金：国家社会科学基金项目(21BTY017)。

摘　　要：采用内容分析法、话语分析法,探究《人民日报》女排精神媒介记忆的话语建构。研究发现,《人民日报》中的女排精神媒介记忆是由多元话语组成的多维图景,通过与政治、经济、文化与社会话语的联动,推动女排精神媒介记忆向普适化社会记忆的转化。《人民日报》借助多重语境表征赋义女排精神,对接过去与当下。同时,基于媒介话语赋予女排精神以正当性的地位,使其作为一种内化的意义实体进入国民意识和社会记忆。未来官方话语建构女排精神、中华体育精神的实践取向包括:在建构共同体想象的同时,关照个体的体育记忆;形成依托体育话语又超越体育本体的话语建构路径;赋予其正当性地位,并把握历史与当下的平衡。Adopting content analysis and discourse analysis,this paper explored into the discourse construction of the media memory of the Chinese Women’s Volleyball Team’s spirit in People’s Daily.It was found that the media memory was a multi-dimensional picture composed of multiple discourses.Through the connection with political,economic,cultural and social discourse,it promoted the transformation of the media memory of the Chinese Women’s Volleyball Team’s spirit to the universal social memory.In this paper,based on multiple contextual representations,the People’s Daily represented the spirit of the Chinese Women’s Volleyball Team,connecting the past with the present.Meanwhile,it brought the spirit into the national consciousness and social memory.In the future,the official discourse to construct the spirit of the Chinese Women’s Volleyball Team and the spirit of Chinese sports should build the community imagination while take care of the individual sports memory,form a discourse construction path relying on sports discourse and transcending sports ontology,balancing the past and the present.

关 键 词：女排精神 体育精神 人民日报 媒介记忆 话语建构 

分 类 号：G80-05[文化科学—运动人体科学]