传统与现代融合视角下服装品牌特色构建探析  

Analysis on the Construction of Clothing Brand Characteristics from the Perspective of Integration of Tradition and Modernity

作　　者：刘旭[1] 王玮[2] Liu Xun;Wang Wei

机构地区：[1]鲁迅美术学院 [2]大连外国语学院国际艺术学院

出　　处：《服装设计师》2023年第2期110-113,共4页Fashion China

基　　金：辽宁省社科项目,《基于传统裙服结构传承与转化的辽宁服装品牌优势特色发展路径研究》,(L21BJY034)。

摘　　要：基于传统与现代融合的视角,对传统文化思想与现代设计理念的关联及现代产品设计领域中的文化价值需求进行分析,在此基础上进一步对服装品牌特色发展的文化需求与趋势进行阐述。具体从服装品牌特色构建基础与意义、构建亟待解决的主要问题及服装品牌特色构建主要途径几方面进行论述。Based on the perspective of the integration of tradition and modernity,this paper analyzes the relationship between traditional cultural ideas and modern design concepts and the cultural value needs in the field of modern product design.On this basis,the cultural needs and trends of the development of clothing brand characteristics are further elaborated..Specifically,it discusses the basis and significance of the construction of clothing brand characteristics,the main problems to be solved urgently,and the main ways to construct clothing brand characteristics.

关 键 词：传统 现代 融合 服装品牌 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]