株洲火车头精神的数字化设计及传播研究  

Digital Design and Dissemination of Locomotive Spirit of Zhuzhou City

作　　者：柴济洲 赖守亮[1] 戴瑞明 贾胜 CHAI Jizhou;LAI Shouliang;DAI Ruiming;JIA Sheng(School of Packaging Design and Art,Hunan University of Technology,Zhuzhou 412007,China)

机构地区：[1]湖南工业大学包装设计艺术学院,湖南株洲412007

出　　处：《鞋类工艺与设计》2023年第1期32-34,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2022年度湖南工业大学研究生科研创新项目《株洲红色火车头精神的数字媒体宣传策略和实践研究》(项目编号:CX2239);2022年度湖南省教育厅科研重点项目《虚拟设计与湖湘文化数字化传播研究》(项目编号:22A0416)。

摘　　要：火车头精神是株洲市的城市精神,具有敢于拼搏、追求卓越、和谐融洽等诸多优秀内涵,探索以株洲火车头精神为主题的数字化传播路径,提高地区特色文化的知名度。以株洲火车头精神为研究对象,梳理了其得以孕育而生的社会历史脉络,分析了当前社会背景下在媒体传播方面所面临的问题,绘制了主题数字化作品,通过新媒体平台进行了发布与传播。通过数字化传播,可跨越时间、空间距离使更多人了解与熟知株洲火车头精神,有效提升其传播速度与传播效果。The locomotive spirit is the city spirit of Zhuzhou city,with many excellent connotations such as daring,pursuit of excellence,harmony.Taking the locomotive spirit of Zhuzhou as the object of study,the social history of its conception and birth were sorted out,the problems faced in media communication in the current social context were analyzed,and digital works on the theme were drawn up and published and disseminated through new media platforms.Through digital dissemination,more people can understand and be familiar with the spirit of Zhuzhou locomotive spirit across time and space,and effectively improve its dissemination speed and effect.

关 键 词：株洲城市精神 火车头精神 数字化设计 传播 

分 类 号：TP399[自动化与计算机技术—计算机应用技术]