江西旅游文创产品设计中赣傩艺术元素的创新应用研究  

Research on the Innovative Application of Gan Nuo Artistic Elements in the Design of Jiangxi Tourism Cultural and Creative Products

作　　者：李鸿祥 张志强 LI Hongxiang;ZHANG Zhiqiang(Jiangxi Vocational Academy of the Arts,Nanchang 330000,China;Nanchang Institute of Science and Technology,Nanchang 330000,China)

机构地区：[1]江西艺术职业学院,江西南昌330000 [2]南昌工学院,江西南昌330000

出　　处：《鞋类工艺与设计》2023年第2期24-26,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2021年江西省文化艺术科学规划项目《赣傩非遗文化在江西旅游文创产品设计中的创新应用研究》,(项目编号:YG2021197)。

摘　　要：赣傩艺术作为江西特色的非物质文化遗产有着鲜明的地域和文化特色,蕴藏着丰富的文化创意符号和创意元素,能够为江西旅游文创产品设计源源不断地输送文化内涵和创意灵感。通过对赣傩艺术特征提炼、形象萃取和特色借鉴的创意手法,秉承着延续传承赣傩艺术元素的“历史背景”和“文化底蕴”,使得赣傩文创产品设计更具“识别性”与“地域性”特色。赣傩艺术元素能够为江西旅游文创设计提供源源不断的设计灵感,创作具有江西本土化特征的旅游文化创意作品,对赣傩非遗文化的传承发展提供助力。As an intangible cultural heritage with Jiangxi characteristics,Gan Nuo art has distinct regional and cultural characteristics,and contains rich cultural creative symbols and creative elements,which can continuously convey cultural connotation and creative inspiration for the design of Jiangxi tourism cultural creative products.Through the creative techniques of extracting the artistic features,image extraction and characteristic reference of Gan Nuo,the“historical background”and“cultural deposits”of the artistic elements of Gan Nuo are inherited,making the design of Gan Nuo cultural and creative products more“identifiable”and“regional”features.The artistic elements of Jiangxi Nuo can provide continuous design inspiration for Jiangxi tourism cultural and creative design,create creative works of tourism culture with Jiangxi localization characteristics,and help the inheritance and development of Jiangxi Nuo intangible cultural heritage culture.

关 键 词：赣傩艺术元素 非遗文化创新应用 旅游文创产品设计 

分 类 号：J505[艺术—艺术设计]