知识可视化在中医科普方向下的设计策略研究  

Design Strategies of Knowledge Visualization in the Direction of Traditional Chinese Medicine Science Popularization

作　　者：林璐婷 王瑾[1] LIN Luting;WANG Jin(Beijing Forestry University,Beijing 100083,China)

机构地区：[1]北京林业大学,北京100083

出　　处：《工业工程设计》2023年第1期73-80,共8页INDUSTRIAL&ENGINEERING DESIGN

基　　金：北京市社会科学基金重点项目(15WYA004);教育部人文社会科学研究规划基金项目(16YJA760037)。

摘　　要：针对我国中医科普知识可视化设计的现存问题,探究更具针对性的设计策略,以提升中医知识在非医学背景普通民众中的认知度,指导大众健康生活并弘扬中医传统文化。多角度论证中医科普知识可视化设计研究必要性,结合具体史料缕清发展脉络并总结历史特点,为后续设计策略研究提供参考,进行大量实地调研以分析发展现状,根据调研结果指出现存问题,最后结合心理学、传播学等理论并分析案例,以引出四大设计策略。四大设计策略有助于增强中医知识在非医学背景普通民众中的科普效果。中医科普知识可视化设计应做到简洁、权威、准确,具有针对性;不得忽视层级秩序与视觉流向的重要性;应注重融入创新思维以提高民众记忆留存率;还需协调整体风格,和谐中揉入适度变化,应以发展的眼光积极探索技术媒介带给中医科普知识可视化的可能性。In view of the existing problems in knowledge visualization design(KVD)of traditional Chinese medicine(TCM)science popularization,more targeted design strategies are researched to enhance the awareness of TCM knowledge among the general public without medical background,to guide them to live a healthy life and promote TCM culture.The necessities of KVD of TCM science popularization were demonstrated from multiple perspectives.The development line was clarified and the historical characteristics were summarized with specific historical materials to provide reference for the subsequent research on design strategies.A lot of field surveys were conducted to analyze the development current situation and the existing problems were pointed out according to the survey results.Finally,the cases were analyzed in combination with the theories of psychology and communication to induce four design strategies.The four design strategies contribute to improving the effect of science popularization of TCM knowledge among the general public without medical background.KVD of TCM science popularization should be concise,authoritative,accurate and targeted.The importance of hierarchical order and visual flow should not be neglected,and innovation should be integrated to enhance the memory retention rate of the public.The overall style should be coordinated,moderate changes should be integrated into the harmony,and the possibilities to KVD of TCM science popularization brought by technology and media should be actively explored with a development perspective.

关 键 词：知识可视化设计 中医 科普 知识传播 

分 类 号：J524[艺术—艺术设计]