平台资本主义与饭圈文化实践逻辑  

Platform Capitalism and the Logic of Fan Circle Culture Practice

作　　者：杜晓红[1,2] Du Xiaohong

机构地区：[1]三峡大学文学与传媒学院 [2]湖北省人文社科重点研究基地影视文化与产业发展研究中心

出　　处：《文化研究》2022年第2期26-40,共15页Cultural Studies

基　　金：湖北省人文社科重点研究基地影视文化与产业发展研究中心开放基金项目“自媒体时代影像民族志的主位表达与文化传播研究”(2021yskf03)。

摘　　要：平台资本主义以数据为核心的运营机制,通过技术与资本的合力将数据私有化、商业化来形成数据垄断,实现数据霸权,并将传统意义上的消费者形塑和异化为兼具生产与消费功能的产消者。主要依托于数字网络平台的饭圈文化,正是遵循这一实践逻辑,将粉丝的日常追星行为量化为可以变现的数据流量。为了表达对偶像的爱,粉丝不得不转变为“数字劳工”,粉丝社群也从早先的情感共同体异化为利益共同体。从这个意义上讲,饭圈乱象是平台技术操控和资本无限扩张的后果。因此,治理饭圈乱象,需要厘清平台所具备的双重属性和权力关系结构等关键问题,进一步强化平台的公共属性和社会责任,重建平台公共价值。The operation mechanism of platform capitalism takes data as.the core,privatizes and commercializes data through the joint force of tech-nology and capital to form data monopoly,realize data hegemony,and shape and alienate consumers in the traditional sense into production consumers with both production and consumption functions.The fan circle culture,which mainly relies on the digital platform,follows this practical logic to quantify the daily star r chasing behavior of fans into realizable data flow.In order to express their love for idols,fans have to be transformed into data la-lors,and the fan community has also been alienated from the earlier emo-tional community to the interest community.In this sense,the technology and commercial ideology of platform capitalism gave birth to the growing cha-os in the fans circle.Therefore,to control the chaos in the fans circle,we need to further strengthen the public attribute and social responsibility of the platform and rebuild its public value on the basis of clarifying the dual attrib-utes and power relationship structure of the platform company in the platform society.

关 键 词：平台资本主义 饭圈文化 数据 公共价值 

分 类 号：G112[文化科学]