信息传播对农牧户土地抵押贷款使用意愿影响研究——以西藏1476个样本农牧户为例  

Studies on the Impact of Information Dissemination on Willingness of Farmers and Herdsmen to Use Land Mortgage Loan——A Case Study of 1476 Sample Farmers and Herdsmen in Tibet

作　　者：曾维莲 郭健斌[2] 王明涛 赵玉红 ZENG Wei-lian;GUO Jian-bin;WANG Ming-tao;ZHAO Yu-hong(Plant Sciences College,Tibet Agriculture&Animal Husbandry University,Linzhi,Tibet 860000,China;Resources and environment College,Tibet Agriculture&Animal Husbandry University,Linzhi,Tibet 860000,China;Animal Sciences College,Tibet Agriculture&Animal Husbandry University,Linzhi,Tibet 860000,China)

机构地区：[1]西藏农牧学院植物科学学院,西藏林芝860000 [2]西藏农牧学院资源与环境学院,西藏林芝860000 [3]西藏农牧学院动物科学学院,西藏林芝860000

出　　处：《草地学报》2023年第2期558-567,共10页Acta Agrestia Sinica

基　　金：西藏自治区哲学社会科学专项资金项目(20BGL02,19CGL02)资助。

摘　　要：信息的有效传播有助于提高农户对政策的认知,降低贷款中的风险和不确定性。本文基于西藏自治区1476个农户、牧户的调查数据,利用广义最大熵Logit分析方法,从信息传播视角对农牧民使用土地抵押贷款意愿进行了实证分析。结果显示,27.30%调查者愿意使用土地抵押贷款,欠发达地区土地抵押贷款使用意愿不足。与大众传播相比,组织传播对农牧户土地抵押贷款使用意愿具有显著影响,人际传播影响显著性低于组织传播;信息传播内容中“如何使用的知识”信息获取对土地抵押贷款使用意愿具有显著促进作用;与纯农业户相比,农牧户类型中非农业户对土地抵押贷款使用意愿具有显著正向影响,一兼农户和二兼农户具有正向影响但不显著。The effective dissemination of information helps to improve farmers’awareness of the policy and reduce the risk and uncertainty in the loan.Based on the survey data of 1476 farmers in the Tibet,this paper used the generalized maximum entropy Logit analysis method to analyze the willingness of mortgage loan on farmland from the perspectives of information transmission channel,transmit content and farmers differentiation.The results showed that 27.30%of the farmers are willing to use the farmland mortgage loan,but the intention of using the farmland mortgage loan is insufficient in the less developed areas.Compared with mass communication,organizational communication has a significant impact on the willingness of the mortgage loan on farmland,while interpersonal communication has a lower impact than organizational communication.The acquisition of“how to use knowledge”has a significant effect on the willingness of the mortgage loan on farmland.Non-agricautural households have significant positive influence on the willingness of the mortgage loan on farmland,while classⅠand classⅡhouseholds have a positive influence but not significant.

关 键 词：农牧区 土地抵押贷款 信息传播 GME Logit模型 

分 类 号：F325[经济管理—产业经济]