基于心流理论和AR技术的文创展示设计研究  

EXHIBITION OF CULTURAL AND CREATIVE DESIGN BASED ON HEART FLOW THEORY AND AR TECHNOLOGY

作　　者：程炎 李锋[1] CHENG YAN;LI FENG

机构地区：[1]浙江理工大学

出　　处：《设计》2023年第1期12-15,共4页Design

摘　　要：通过研究心流和AR技术的相关理论和成果,探究文创产品的创新展示方法,为文创产品的展示设计提供新的方向。以心流理论为基础,从条件、体验和结果三个层面提出结合AR技术的文创产品展示新方法。最后以“烟雨西子”文创产品展示为例,验证该方法的有效性。基于心流理论和AR技术的文创产品展示设计方法能够有效地将文创产品地内涵和意境展现在观赏者眼前,并使用户获得更愉悦的观赏体验。Through the study of the related theories and achievements of heart flow and AR technology,this paper explores the innovative display methods of cultural and creative products,and provides a new direction for the display design of cultural and creative products. Based on the heart flow theory,combined with AR technology,this paper puts forward the display design methods of cultural and creative products from three aspects:condition factors,experience factors and result factors. Finally,taking Yanyu Xizi cultural and creative product display as an example,the effectiveness of the method is verified. The cultural and creative product display design method based on heart flow theory and AR technology can effectively show the connotation and artistic conception of cultural and creative products in front of the viewer,and enable the user to obtain heart flow experience when viewing.

关 键 词：心流理论 AR技术 文创产品 展示设计 用户体验 

分 类 号：J524[艺术—艺术设计]