后疫情时代“区块链+社区团购”的履约机制及优化对策研究  

The Performance Mechanisms of“Blockchain+Community Group Purchase”in the Post-pandemic Era and Countermeasures for Optimization

作　　者：沈馨怡[1] 陈瑶 SHEN Xinyi;CHEN Yao(School of Management,Suzhou Vocational University Suzhou,Jiangsu 215104)

机构地区：[1]苏州市职业大学管理学院,江苏苏州215104

出　　处：《中国商论》2023年第4期56-59,共4页China Journal of Commerce

基　　金：江苏高校哲学社会科学重点建设基地吴文化传承与创新研究中心项目(SVU2021WWH17);苏州市职业大学研究性课题(SZDYKC-210110);2021年苏州市职业大学“青蓝工程”资助项目。

摘　　要：作为社交电商与新零售的创新融合模式,社区团购呈现巨大市场潜力。以生鲜农产品为主,社区团购在疫情常态化防控中发挥着保障民生的重要作用。本文以上海美团优选平台为例,研究社区团购的订单履约机制,分析履约过程中因信息不对称产生的问题。在此基础上,借助区块链技术理念,尝试构建基于区块链的社区团购履约体系,探析优化对策,以期推动社区团购的可持续发展。As an innovative integration model of social e-commerce and new retail,community group purchase has huge market potential.Focusing on fresh agricultural products,community group purchase plays an important role in regular epidemic prevention and control to guarantee people’s livelihoods.In this paper,we take the Shanghai Meituan Youxuan Platform as an example to study the order performance mechanism of community group purchase and analyze the problems arising from information asymmetry in the performance process.On this basis,with the help of blockchain technology,we try to build a blockchain-based performance system for community group purchase and explore the optimization countermeasures to promote the sustainable development of community group purchase.

关 键 词：后疫情时代 社区团购 区块链 履约机制 

分 类 号：F724.6[经济管理—产业经济]