文化元素助推谷子产业高质量发展构想  

Promoting High-quality Development of Millet Industry with Cultural Elements

作　　者：王慧军[1] 张云[2] 李顺国[1] 刘猛[1] WANG Huijun;ZHANG Yun;LI Shunguo;LIU Meng(Institute of Millet Crops,Hebei Academy of Agriculture and Forestry Sciences/Key Laboratory of Minor Cereal Crops of Hebei Province,Shijiazhuang 050035,Hebei;Institute of Economics Study,Hebei University of Economics and Business,Shijiazhuang 050061,Hebei)

机构地区：[1]河北省农林科学院谷子研究所/河北省杂粮研究实验室,河北石家庄050035 [2]河北经贸大学经济研究所,河北石家庄050061

出　　处：《河北农业大学学报（社会科学版）》2022年第6期75-82,共8页Journal of Hebei Agricultural University (SOCIAL SCIENCES)

基　　金：河北省高端人才资金资助项目;国家现代农业产业技术体系专项(编号:CARS-06)。

摘　　要：谷子被誉为中华民族的哺育作物,围绕谷子的种植、食用等而形成的粟文化是中华民族特有的文化标志。技术进步、需求潜力、生态环境约束和政策保障,决定了“小”谷子能够做成“大”产业。实现谷子产业高质量发展,应从传统粟文化的挖掘与宣传入手,融入谷子起源文化、种质资源文化、农具文化、饮食文化、精神文化、生态文化,通过文化引领促进谷子名优稀特品种的培育和产品精深加工,通过食育运动培育和扩大小米食品的消费需求,通过原产地域保护、会展节庆、文化营销等活动,提升品牌形象,提高谷子产品附加值。Millet is known as the nurturing crop of Chinese nation.Millet culture is a kind of cultural symbol of the Chinese nation.Technological progress,consumption demand,ecological environment and policies indicate the broad prospect of millet industry.To realize the high-quality development of millet industry,the cultural excavation and publicity is a good starting point,which means integrating culture of millet origin,germplasm resource,agricultural tool,foods,spirits and ecology into the industry.Firstly,we should promote the cultivation of high-quality,rare and special millet varieties and the deep processing of products through cultural guidance.Secondly,the consumption demand of millet food should be expanded through food education campaign.Thirdly,the brand image and the added value of millet products can be improved through activities such as protection of origin areas,exhibition and cultural marketing.

关 键 词：谷子产业 粟文化 高质量发展 

分 类 号：S-9[农业科学]