“三圈理论”视域下青年粉丝参与公益服务的效能困境与策略研究  

Research on the Effectiveness Dilemma and Strategy of Youth Fans Participating in Voluntary Service from the Perspective of“Three Circles Theory”

作　　者：施从美[1,2] 吉蓉 Shi Congmei;Ji Rong

机构地区：[1]苏州大学政治与公共管理学院 [2]苏州大学江苏省新型城镇化与社会治理协同创新中心

出　　处：《中国社会组织研究》2022年第2期1-21,199,200,共23页CHINA SOCIAL ORGANIZATIONS RESEARCH

基　　金：国家社科基金项目“政府购买农业公益性服务的政策落实研究”(19BZZ086);2022年江苏省研究生科研创新计划“从脱嵌到再嵌:社区慈善资源的本土化研究”(KYCX22_3173)。

摘　　要：青年粉丝的公益参与行为既是推动“粉丝公益”的前提条件,也是助力“粉丝公益”深化发展的内在动力。当前,“粉丝公益”主要面临着动机质疑、黏性不足、专业缺失等困境。本文建构的“三圈理论”解释框架尝试从价值、能力和支持三个方面分析“粉丝公益”。青年粉丝动机多元性与社会共识的观念冲突、管理方法和技巧缺失、创新能力偏弱以及社会力量嵌入不足等是制约“粉丝公益”参与效能的关键因素。本文提出从嵌入性激活、选择性吸纳和适度性控制三个方面增强青年粉丝的共同价值,推动管理和创新能力升级,积极争取社会多方力量的支持。Young fans’participation in public welfare is not only a prerequisite for promoting“fan public welfare”,but also an intrinsic motivation for deepening the development of“fan public welfare”.At present,“fan philanthropy”mainly faces the difficulties of questionable motivation,insufficient stickiness and lack of professionalism.In this paper,we try to analyze“fan philanthropy”from three aspects:value,ability and support.The key factors limiting the effectiveness of“fan philanthropy”participation are the conflict between young fans’motivation and social consensus,the lack of management methods and skills,the weak innovation ability,and the lack of social power embedding.The study proposes to enhance the common value of young fans,promote the management and innovation ability,and actively seek the support of various social forces through three aspects:embedding activation,selective absorption and moderate control.

关 键 词：“三圈理论” 青年粉丝 粉丝公益 

分 类 号：D632.9[政治法律—政治学] C913.5[政治法律—中外政治制度]