“适度压力型”政民互动:基于中部省级网络问政平台的数据分析  

Political Interaction with "Appropriate Pressure": Large Sample Data Analysis Based on the Central Provincial Online Political Platform

作　　者：曹艳辉 Cao Yanhui(Hunan University)

机构地区：[1]湖南大学新闻与传播学院,湖南长沙410012

出　　处：《新闻与传播评论》2023年第2期70-81,共12页Journalism & Communication Review

基　　金：湖南省哲学社会科学基金基地项目(18JD18)。

摘　　要：互联网乃政民互动的重要场域,但已有研究较少关照中西部地区的网络问政情况。基于“问政湖南”平台随机数据,发现公众诉求聚焦于业主维权、三农问题等民生议题的投诉维权,诉求活跃度受地理因素影响,诉求高频词显示公众将个人困扰转化为公共议题的能力、政治信任的差序格局及对政府内部管辖职权的认知模糊。公众策略性政治沟通行为包括采用“简洁明了的文本”“弱负面情感表达”“中度闹大敏感修辞”“贤能话语使用”等。进一步以回应率、回应速度、回应质量作为评估指标,发现公众诉求焦点和诉求策略都显著影响政府回应行为,政民沟通呈现“适度压力型”互动模式且显现出政治文化的地域特色。The Internet is an important field for the interaction between the government and the public, but few studies have paid attention to the online political interaction in the central and western regions of China.Based on the 7908 large sample data randomly selected from the platform of "Wenzheng Hunan",it is found that the public appeal focuses on livelihood issues such as the rights protection of urban property owners, complaints and reports from rural residents and so on, while the appeal activity is affected by geographical factors.The high-frequency words of the appeal text show the public’s ability of turning personal troubles into public issues, the differential pattern of political trust, and their vague understanding of the internal jurisdiction of the government.In addition, the public’s strategic political communication behaviors include the use of "concise and clear text", "weak negative emotion", "moderate sensitive rhetoric", "virtuous discourse",etc.Further, taking response rate, response speed and response quality as evaluation indicators, it is found that the focus and strategy of the public appeal have a significant impact on government response behavior.Thus, it can be seen that the political communication between the government and the public presents an "appropriate pressure" interaction mode and shows the regional characteristics of political culture.

关 键 词：网络政治互动 诉求焦点 诉求策略 政府回应 

分 类 号：G206[文化科学—传播学]