线上线下混合式教学模式在“农产品市场营销”课程中的应用  

Application of Online and Offline Blended Teaching Mode in the Course of Agricultural Products Marketing

作　　者：郝秋娟 杨志勇[1] 祖利然[1] HAO Qiujuan;YANG Zhiyong;ZU Liran(College of Business Administration,Hebei University of Economic and Business,Shijiazhuang,Hebei 050061,China)

机构地区：[1]河北经贸大学工商管理学院,河北石家庄050061

出　　处：《农产品加工》2023年第1期116-117,120,共3页Farm Products Processing

基　　金：2021年河北经贸大学博士科研启动经费项目(0231210239)。

摘　　要：线上线下混合式教学模式是信息技术在教学过程中应用的产物,是传统课堂教学与网络优质慕课资源进行有机结合形成的教学模式。这种教学模式改善了传统课堂教学方法单一、受时空限制、教学效果难以把控、师生交流受限等弊端,同时提升了学生的学习积极性,锻炼了学生自主学习的能力,是当今大数据时代的智慧教育模式。故将该模式引入到“农产品市场营销”课程中,旨在提升教学质量。The online and offline blended teaching mode is the product of the application of information technology in the teaching process,which is an organic combination of traditional classroom teaching and high-quality online MOOC resources.This teaching mode breaks through the disadvantages of traditional classroom teaching methods such as single,limited by time and space,difficult to control the teaching effect and limited communication between teachers and students,which is a smart education mode in today's big data era.Meanwhile,it improves students'learning enthusiasm and exercises students'independent learning ability.Therefore,this teaching model was introduced into the course of agricultural product marketing in order to improve the teaching quality.

关 键 词：混合式教学模式 农产品市场营销 线上教学 线下教学 

分 类 号：G640[文化科学—高等教育学]