数字经济赋能旅游业转型的底层逻辑  

The Underlying Logic of Digital Economy Enables Transformation of Tourism Industry

作　　者：党红艳 DANG Hong-yan(Capital University of Economics and Business,Beijing 100070,China;Party School of Jinzhong Municipal Committee of C.P.C.,Jinzhong 030600,China)

机构地区：[1]首都经济贸易大学工商管理学院,北京100070 [2]中共晋中市委党校,山西晋中030600

出　　处：《经济问题》2023年第3期45-50,121,共7页On Economic Problems

基　　金：文化和旅游部社会科学研究项目“新时代智慧旅游发展研究”(22DY06)。

摘　　要：在旅游业发展面临质量和效率双重困境的情况下,数字经济成为赋能旅游业转型升级的强大动能。数字经济赋能旅游业转型具体体现在:优化旅游产品与服务的供给、改变游客的消费习惯、促使服务人员来源多元化、助推产业链优化、促进行业生态系统融合5个方面。从马克思主义政治经济学的角度探究旅游业数字化转型的底层逻辑发现:旅游业生产力由传统生产要素驱动转变为数据要素和数字化平台驱动;生产方式由客户化大生产转变为多主体价值共创。旅游业通过数字化转型提高了生产效率,重塑了主客体价值、创新了商业模式,解决了产业面临的质量和效率问题。未来应着力营造良好数字生态,加快旅游业产业链数字化进程,聚焦核心业务场景化解决方案,推动数字经济和旅游业多维融合,进一步发挥数字经济的赋能作用。Facing the dilemma of quality and efficiency in the development of tourism industry,digital economy has become a powerful driving force for the transformation and upgrading of tourism industry.Digital economy enables the transformation of tourism industry to be embodied in five aspects: Optimizing the supply of tourism products and services,changing the consumption habits of tourists,promoting the diversification of service sources,boosting the optimization of industrial chain,and promoting the integration of industrial ecosystems.This paper explores the underlying logic of the digital transformation of tourism industry from the perspective of marxist political economy on productivity and mode of production,and finds that: The productivity of tourism industry has changed from traditional production factors to data factors and digital platforms;The mode of production has changed from customized large-scale production to multi-subject value co-creation.Through digital transformation,the tourism industry has improved production efficiency,reshaped the value of subject and object,innovated the business model,and solved the quality and efficiency problems faced by the industry. In the future,efforts should be made to create a good digital ecology,accelerate the digitalization process of tourism industry chain,focus on core business scenario-based solutions,promote the multi-dimensional integration of digital economy and tourism,and further play the empowering role of digital economy.

关 键 词：数字经济 旅游业 数字化平台 

分 类 号：F590[经济管理—旅游管理]